Over the past few years, I have had many clients functioning within the SaaS sector. One thing I have found common in both a well-established player and a SaaS startup is the lack of concern they have for optimizing their pricing. This is a huge problem. Why? Well, while I firmly believe that products, website …
4 Pricing Strategies for SaaS startup to increase conversion rate Read More »
Ask any SEO expert, and they will tell you that SEO audit is the least favourite part of the job! But, I think we take it for granted. Recently, while conducting an audit for a client’s website, I was struck with just how straightforward this step is, owing to the various excellent tools available! Without …
How many websites do you review every other day? Do you purchase services from all of them? Probably not! The reason why some sites succeed in converting audience while others don’t is because of successful lead conversion tactics employed by the former. You are likely to be surprised about what lead generation tactics are more …
6 Lead Conversion Ideas You Should Implement On Your Website Read More »
In this COVID era, you’ve either got to be online or risk going out of business. But to ensure your business gets the attention it deserves, you’re going to have to grab your digital marketing campaign by the horns. Ask any digital marketer today, and they’ll tell you the first thing you need to do …
If you had told me a decade ago that one-day business blogging will blow up, despite being a blogger myself, I would have found your prediction ludicrous! Back then, information was only dispersed through news outlets and journals, whether it be BBC or Guardian. Today, blogging has allowed platforms to humanize themselves. In fact, brands …
Many people believe that if you get a Google penalty, it’s curtains for you. There is no coming back from when the mighty search engine hammers you with a penalty. This blog will talk about Google penalty checker tools and how you can revive – yes, you can revive – after being hit by a …
6 Google Penalty Checker Tools To Fix Your SEO Problems Read More »
Just like many others, I, too, faced a lot of difficulties and setbacks as a digital marketer. Sometimes, the biggest of lessons learned were in the most unexpected places. Exhibit A – Automated Tweets! While they may sound like saviors, I discovered (the hard way) that they can also be quite detrimental. Let us start …
Why Automated Tweets Is NOT Really A Good Option! Read More »
The term user behavior is self-explanatory. It means ‘the way user(s) behaves.’ Yes, that explains it all. But we know this, right? After all, we are doing SEO for this one reason: to make users feel like our pages are tailored for them. They should land on our pages and find the exact answer to …
How User Behavior Affects Your SEO – A Complete Guide Read More »
Recently, I was helping a local business in optimizing its online presence. In doing so, I developed a newfound respect for businesses that rank highly for local searches. This is because it illustrates the amount of effort they made by adopting the various local search ranking factors in their SEO strategy. Ranking highly for local …
6 Local Search Ranking Factors To Boost Your Online Presence Read More »
I am sure avid readers of my blog already know this about me – I love anything and everything pertaining to SEO. Apart from being my profession, there is just something exhilarating about conducting off-page and on-page optimization and watching the search engine ranking climb up! Even if you aren’t like me, I am positive …
Importance Of On-Page Optimization And How To Do It Right! Read More »
