content marketing success

8 Steps To Turbocharge Your Content Marketing Success

Helping clients after clients achieve content marketing success reaffirmed an already obvious notion for me – content marketing will never be irrelevant. To this date, I have found the strategy to be the most effective in boosting a brand’s image, awareness, and visibility. And I am surely not alone in feeling so. According to HubSpot, …

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Buyers Persona

Buyers Persona: Why it is important for your business?

Every time I hear the adage, “customer is king,” I subconsciously roll my eyes! However, regardless of how overused the saying it, it doesn’t take away from the fact that it is true. The success of any business depends on its customers. Hence, spending time developing a detailed buyer’s persona is a must. According to …

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Social Media Integration

Slapping Social Icons Is Not Social Media Integration! This Is

I was just looking through the website of a brand and noticed how it integrated Facebook comments. This made me realize how far brands have come when it comes to social media integration. Now, merely slapping social icons on blog posts and websites are not considered enough, and rightfully so. Why is this so? Well, …

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