There was once a time I thought that achieving productivity at work was no big deal – this was before I entered the corporate world myself and realized just how hard it is to manage multiple tasks while staying focused and alert throughout the day. You might be surprised to discover that, according to GoRemotely, …
Helping clients after clients achieve content marketing success reaffirmed an already obvious notion for me – content marketing will never be irrelevant. To this date, I have found the strategy to be the most effective in boosting a brand’s image, awareness, and visibility. And I am surely not alone in feeling so. According to HubSpot, …
8 Steps To Turbocharge Your Content Marketing Success Read More »
Every time I hear the adage, “customer is king,” I subconsciously roll my eyes! However, regardless of how overused the saying it, it doesn’t take away from the fact that it is true. The success of any business depends on its customers. Hence, spending time developing a detailed buyer’s persona is a must. According to …
Buyers Persona: Why it is important for your business? Read More »
I often help my clients in building new websites for their businesses. And most of them wish to achieve and sustain a high search engine ranking as quickly as possible. One of my go-to strategies is to implement link building ideas along with SEO strategies like content optimization and keyword ranking. I have observed that …
I was just looking through the website of a brand and noticed how it integrated Facebook comments. This made me realize how far brands have come when it comes to social media integration. Now, merely slapping social icons on blog posts and websites are not considered enough, and rightfully so. Why is this so? Well, …
Slapping Social Icons Is Not Social Media Integration! This Is Read More »
Do you have a soft spot for WordPress? Well, join the club! I find WordPress to be among the finest content management systems out there. And considering how many businesses use it, it might not be surprising to you that I spend a major portion of my work hours on WordPress SEO Optimization. To be …
Marketing and customer psychology go hand in hand. Any time you interact with a brand, and it makes you want to purchase from them, know that the brand has successfully appealed to your intrinsic motivations. This is even more true in the world of Ecommerce. Think about it. You can’t physically see the product. You …
One of the focus areas of my job is on-page SEO optimization for various clients. Out of all the SEO tactics, this practice has proven to be the most beneficial for search engine ranking, time and time again. What makes it so fruitful, you may wonder? Well, according to Backlinko, Google alone takes into account …
10 Important On-Page SEO Areas You Should Consider! Read More »
Over the past few years, I have had many clients functioning within the SaaS sector. One thing I have found common in both a well-established player and a SaaS startup is the lack of concern they have for optimizing their pricing. This is a huge problem. Why? Well, while I firmly believe that products, website …
4 Pricing Strategies for SaaS startup to increase conversion rate Read More »
Ask any SEO expert, and they will tell you that SEO audit is the least favourite part of the job! But, I think we take it for granted. Recently, while conducting an audit for a client’s website, I was struck with just how straightforward this step is, owing to the various excellent tools available! Without …
