Previous week I started a thread on inbound.org where I asked the community about the top 3 areas of On-Page Optimization that every SEO should consider when looking at a website to fix its on-page issues.
Reason I started the threat is because I have encountered many people who do not really understand the real power of on-page optimization and think that they can win solely with link building or content marketing.
I was lucky enough to get many different replies from active community members. I thought to collect all the replies at one place so that readers of SETalks.com can get some benefit out of it.
Here are few of the important areas of on-page optimization that one should consider as important in the eye of Inbound Community.
Note: The order is not according to the importance of the specific area but according to the replies I got on the threat!.
SEO Friendly URL or the URLs that can give user and search engine a sense about the page content. Even today, if you use some creepy CMS you will see URLs with lots and lots of special characters. The idea is to create SEO friendly URLs that contain real words instead of special characters so that search engine as well as users can easily read and understand it accordingly.
2. On-Page Content
There are many hypothesis and theories about content length, style and how targeted audience react to it but one thing that everybody agrees on is the quality of content. The idea is to create engaging and compiling content for the targeted audience so that they can relate to it and convert.
3. Site’s Speed
In the today’s digital world, people have limitless choices but very less time so if your website will be slow and take a decay to load then chances are that people will stumbled over your competitor’s website rather than waiting for your website to load.
In order to save users as well as gain search engine credibility, it is very important to have a perfect site speed or else chances are you will lose potential clients as well as search engine ranking positions.
4. Page Title
Take the old school SEO and then pick the modern world of SEO what never transformed is the importance of the title tag and this is because it tells visitors as well as search engine bots about what to expect on the page.
Page title has a limit of 70 characters so always keep the length in mind when crafting titles.
5. Rel Canonicals
Canonical tag is actually used for search engines to direct about to the original content of the page so that there could be no issue of duplication of content within or across the different websites.
This works best when you have an eCommerce store and you are trying to sell one product from different pages.
Multiple types of redirections are used across a website for different purposes. If you are dealing with a website having lots of pages containing a 404 header status then in that case using 301 to targeted pages will be a perfect option but in some cases you should use 302 as the redirection is not permanent.
7. Internal Linking
Internal linking is one of the areas that are highly misunderstood by many people in the SEO world. Number of internal links and exact match anchor text doesn’t really matter what matters the most is how valuable they are for your targeted audience and how that link can help enhance user experience.
8. Quality Server
Quality Server for a website is very important because if you will go to any cheap and non promising server that have an issue with their uptime, chances are you will lose your search engine visibility as well as users who are willing to covert and give business to you using your website.
Usually it is good to go for a hosting company who have a good name and have given almost 100% of uptime. Try to take VPS hosting instead of a shared one in order to extra secure your business.
9. SEO friendly Design
It is important to have an SEO friendly design that includes everything from the usability, experience and code optimization. If your design is not according to the search engine standards or it is not engaging and appealing to the targeted audience you will probably lose your clients even after coming on to the website.
The idea is to have a search engine friendly design which is simple enough for users so that they can easily convert. This will also help you gain better search engine visibility.
This came right from my favorite personality in Mozplex. Jennifer Sable Lopez highly emphasize on crawlability of a website because whatever you are going to do on the website, all of it will mean nothing if your website is not crawlable by search engine and thus all your efforts will be flush down in to gutter.
The idea is to make your sites crawable before implementing any other strategy on the website.
Above are few of the recommendations from the inbound community, if you have anything important to say or you are facing any problem in your on-page optimization just write down in the comment section and I will try to reply to it accordingly.
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