I often help my clients in building new websites for their businesses. And most of them wish to achieve and sustain a high search engine ranking as quickly as possible. One of my go-to strategies is to implement link building ideas along with SEO strategies like content optimization and keyword ranking.
I have observed that a lot of marketers and businesses alike are skeptical of link-building. After all, the process is tedious, tricky, confusing, and frustrating.
However, at the end of the day, it is an essential investment for any business to flourish.
Why implement link building ideas?
Before I dive right into the different link building plans I use for building links for my clients, it is important to address why you must use this tactic to begin with. Especially considering how time-consuming it is.
Well, for starters, link building helps give authenticity to a business. Imagine if your company’s blog was mentioned in Forbes or CNN. Not only would it drive new traffic to your site, but it will also make your brand seem trustworthy!
Additionally, while not a lot is known about search engine algorithms, according to Social Media Today, links are among the top criteria for ranking on Google. Yet, a whopping 94 percent of the content online gets no links at all. One must ensure that their website is not included in this alarming statistic.
Top strategies for 2021
Now that you know the importance of link building, here are the top 24 ideas that will best help you in building links.
Ask for links
This has to be the simplest of the link building ideas out there. You will be surprised that it works tremendously. All you have to do is research for quality websites within your niche and request them for links! While some may ignore you, others might comply. However, make sure that your content is worthy of being linked back to.
Build profitable relationships
To make sure you are able to implement the first strategy, you must network and form good relationships with the players within your niche. To do so, contribute to relevant communities like forums and blogs. You can do so with relevant comments as well as posts. The more insightful your contributions are, the more people will notice you!
Email likeminded people
A great way to create long-lasting relationships is by sending customized emails to a list of prospects. However, don’t ask for any link. Instead, engage with like-minded people by sharing your perspective on their pieces or asking for feedback on yours. As you build a relationship with them, they will begin engaging with your content.
“Top 10” blog posts
Create a dedicated blog on your website and update it frequently with content. One of the best forms of content is top 10 lists. Such well-structured content, when written about a valuable topic, is likely to gain organic links.
Don’t just post content written solely by you. Instead, leverage the popularity and significance of others. One of the best link building strategies is to interview gurus and industry experts and post the insights on your website. Here is an example of Techwyse using this tactic!
There is quite a number of online directories out there. This is why many times, ideas associated with directories are looked down upon. Yet, you cannot deny the significance of authoritative and trustworthy directories like Yelp, Trip Advisor, Google My Business, etc. Get listed on quality directories within your niche.
According to HubSpot, 46 percent of all Google searches are looking for local information! If you have a local business with a phone number and a physical location, you must be listed on local citations. All you have to do is submit your business listing to local citation sites. Make sure that the NAP (Name, Address, Phone Number) is consistent in all citations.
An interesting blog
You write interesting posts, and these links will follow you like a detective. All you want is great content on your website, and you will naturally get links from different quality websites. For example, The Times Magazine cited Mashable as one of the top 25 blogs in the world! Imagine the number of links it gets.
Long Group Interviews
The idea is to ask a question and get the answer from more than one person within your industry. Email everyone with the link to the post once it’s live. The chances are that many of the participants will share that post as they were in the post, too, and as a result, you will get a chance to win new traffic, mentions, and links back to your website.
Testimonial link building is quite new on the horizon. But, it works almost always and is a win-win scenario for both you and the business you wish to gain a link from! Share your positive experience about using another brand’s product, and they will link back to your website when mentioning your bio.
Here is an example of Mathew Woodward getting a backlink from My Theme Shop via a testimonial. There are many such link building examples out there.
Hire a Consultant
Link building is a very time-consuming process. Therefore, if you have a good amount of money but not enough time to invest in link building, you can always hire a consultant. Make sure to hire someone who is well-versed in the trending link building ideas.
Write shoulder niche content
Is your sector too boring and technical for the general audience? If so, getting links might be difficult if you solely focus on your niche. Here, writing tangential content, i.e., material that is not directly related to your offering, can help. In fact, a study revealed that such content results in 30 percent more links!
This is something that most brands are doing to divert more eyes to the blog post. If you target the audience based on their interest and what they like, chances are you will see more targeted traffic on your blog that might give you the good readership and links that you always wanted.
Get featured on News Sites
Surely BBC and CNN are hard nuts to crack. But, there is always a small industry-relevant news website that will be interested in your news. For instance, if you are in the SEO and Webmaster Industry, websites like SitePro news and Web Pro News are really helpful.
Whether it be giving an interview to News Sites about trending topics within your niche or getting any of your achievements featured, News Sites can be an excellent source of quality links.
PPC for Link Building
It is true that in order to get an optimized list of keywords, you have to invest in PPC, but here we are talking about PPC for link building. It is indeed possible. All you have to do is find the long-tail keywords that bloggers and journalists can use in their research process when writing something and direct them to your post. Once they look at your post and find it useful, they probably will link to it naturally.
Use quality Images
The use of High-Quality images can help you increase link-backs to your website. How so? When people see high-quality images and banners on the website, they reuse them on their own content. All you have to do is keep track of the websites that are using your images and send them a customized email requesting a link-back.
This leads me to my next point – develop interesting, visually pleasing, and valuable infographics! This will help you in becoming a resource for other blogs. After all, as per HubSpot, 65 percent of brands use infographics in their marketing efforts.
Since everyone loves a good well-condensed infographic, the content type will surely gain your website a lot of links. For starters, Visme’s Game of Throne infographic was featured on various websites in 2019.
John Rampton was once a regular contributor at Forbes, and the first suggestion you ask him regarding this topic, his answer would be guest blogging.
If you choose only high-quality websites for guest blogging instead of every other website available on the internet, the link will help you with rankings and traffic to the website. Here is a visual depiction of all the websites John Rampton has been featured in! Talk about getting quality links.
There are two simple ways of getting a link from Wikipedia. One is when you have enough press and media hype to create your own page on Wikipedia, and the other is to get listed as a resource to some relevant page on the internet.
This sounds simple as anyone can edit a Wikipedia page, but again, it’s not as simple as it sounds. If you are a new editor on Wikipedia, they might not take you seriously.
Find websites and organizations that accept donations. You will donate on behalf of the company, and most probably, you will get a link-back from that website via their “Our Donors” section of the website.
Again, here I am, assuming that you have enough financial resources. If you don’t, you can skip this idea.
Sponsor an event
This is something that almost all good companies do within their respective industries. Take the SEO niche as an example. There are tons of conferences; if you need a link, just sponsor the event and get your banner offline as well as online on the website with the link back to your website.
The idea is to make your story strong and to give bloggers special giveaways and freebies. In sophisticated terms, we call them PR Packages. As a blogger, I can say that bloggers love such packages and are tempted to write about brands that offer such freebies to them.
Associations and Memberships
Is your business affiliated or certified with any association, club, or organization? If so, check to see if their websites link to the different members they have. If so, you can get a link from them. You might even want to join certain organizations within your niche for such links!
This is no rocket science! All you have to do is find the right questions related to your industry and answer them accordingly with links to relevant sources. #Ifyouknowwhatimean
The reason why I was motivated to pen down an exhaustive list of link building ideas is that it is such a lost opportunity in the online world. While it does take time, link building reaps many rewards. And, sadly, many don’t realize it. I hope, with the help of this guide, you will be able to build quality links and hence put yourself on the map!