“Content is KING” is the most common yet famous phrase in the online marketing industry. Let’s not get in to the debate of its authenticity but no one can deny the fact that it is important in the digital world and everyone has to follow it.
No matter if you are a business, celebrity, or selling a product online, in order to please your targeted audience, you need good content and in case you are not creating valuable and engaging content, you are giving vaccinating your top seat to your competitors to win over you!
So, why one needs to generate quality content? What exactly is the purpose of it and does it really help convert visitors in to leads and customers? These are the basic questions that most businesses ask when SEOs and Inbound marketers tend to recommend content production to businesses all around the globe.
Here are few of the basic and important reasons why you should build content on regular basis.
- Influences Customers Decision
Consumers on the internet are smart and aware; they don’t just go to a store and buy! Above given image is the common behavior of today’s online customer. They know their needs then move towards evaluating the product and its alternatives before they actually decided to buy. Buying the product is not enough but one needs to enhance experience of their customer in order to keep them coming back and eventually increase their sales growth.
In the process defined above a business need a valuable and interesting content around the web so that customers can perform their research and finally decide! If you will only focus on selling the product, customers may not find you interesting and choose the alternative available.
The idea is to create compiling and interesting content around the brand which directly or indirectly influences customer’s decision.
- Build Trust
Building trust is another reason why you should create valued content, not only on your website but around the web. People on the internet have an easy access to many other alternative of yours or in other words the competition is tough so you cannot be a magnet for your targeted audience just by attractive brochures and ads instead you need to gain their trust in order to attract and potentially sell your product online.
There is no perfect formula of earning trust online but if people find you everywhere active be it your website, as well as on different websites, blogs and forums, interviews or find you speaking at the public conference they will tend to trust you over a person/brand who is busy promoting its product or service instead of helping people and talking about the real problems and solutions of it.
- Brand Building
There are tons and tons of businesses available online and there is not even a single day when a new business doesn’t open up its eye in the world of internet but sadly their survival rate is very low.
You might have come across many yourself so ask yourself, how many of them did you really find promising? How many of them really left a great impression on you. I am certain that not many would have earned your trust and this small number is actually able to turn their business into a brand.
Brand building is important as without it you might not be able to continue to exist in the longer run. In order to build a brand you need to continuously work on producing content that attracts your targeted audience and allow them to engage with you.
Ideally, a business should focus on high quality content development for industry news papers and magazines. Focusing on interviews, data, infographic and surveys can help your business transform into a brand easily.
- Improve Sales
One of the simple, important and core reason for any business to develop context or work on providing an engaging data is to increase and improve your sales ratio or else there is no use of building, trust, brand or understanding the user behavior.
In order to improve sales, a business should have to build content that is compiling enough to encourage user to convert. The content that usually convert includes case studies, testimonials, reviews and similar.
Creative content is a sure WIN these days and above all it is loveable by consumers as well as search engines. If you are one of those businesses who are not investing in content and is rather busy in promoting your services and products. Then you should focus on compiling appealing and engaging content in order to live in the market for a longer period of time!
What is your excuse for building content for your business?