Content Marketing is the hottest buzz word in the industry, no matter what niche you belong to if you are optimizing your business for digital platforms you are always looking for new content marketing ideas. There are tons of content marketing ideas (Read Boom Online post for Content Marketing ideas) but the real problem is what to expect from them?
Today, I will try to discuss few content marketing ideas and what you actually should be expecting. I will try to discuss the results with the help of some examples:
- The Industry Updates
Industry update through your blog is one of the awesome ways to update your readers about what’s going on in the industry. This will keep your bloggers stay in touch with you and your blog for a longer period of time and keep coming back.
Search Engine Land is the perfect example of it! They have a section on their website that updates on daily basis and let people know about what is new in the digital (to be specific search) marketing industry.
On average, their each piece of news in the top news section got good amount of social shares:
Maintaining the news section on the website is difficult but if you manage to come up with the news quickly, this target is simply achievable. You will also see your subscribers on website and on social pages will increase tremendously.
- Tips and Tricks
Readers when coming to your blog, they also expect you to pass some extra ordinary tips and tricks they can’t find elsewhere. If you can come up with amazing tips and trick posts (even once a week) people will stay with you and help you make your post go viral.
Moz (former SEOmoz) is awesome when it comes to this! They update their blog on daily basis and quality of information is outstanding! At Moz, one good post can get this much of social shares!
And you can cater this much traffic within a week or so
- Local News
If you can cover the local news, event or a recap of the story that recently happens in your local area, you might not get much traffic or social shares from it but two things that you will get are some great local people around your blog plus some good business from the local area.
A while back, I did a meet-up with local SEO brains in my city and cover it on SEJ… the response rate in terms of traffic was not that good but I got few business leads from some of the really good companies within my city.
The response rate in terms of traffic, links and lead generation is superbly amazing but crafting a successful guide is super tricky.
Whenever working on creating a guide, try to come up with a topic that targeted audience actually wants to read and know about. If your industry is a continuously changing, in that case try to update you guide whenever possible.
Moz’s beginners guide to SEO is an awesome example of it, till now its ranking well in Google, great amount of shares, discussion and what not. Long story short it’s a first step for people who wants to get in to the SEO world.
Interviewing an influential personality in your space is one of the easiest ways to boost your blog post. No matter if you are filming a video interview or just an email QnA the results can be amazing.
Interviews will not only gives you traffic and leads for your business but also allow you to build strong connections within your niche.
Alessio Madeyski is a creative SEO and one of the reasons of his fame for the great Interview series called “Meet your SEO” where he interviews some of the well-known names of the industry. This interview series got a real buzz in the SEO Industry and the proof of this is: Analysis of all MYS interviews by Steve Morgan.
- Crowdsourced Posts
Crowdsourced posts work well if you have a good connection with people around you! It’s not an interview but here you have to come up with a single question and get multiple replies for it.
If you manage to get replies from some of the top people in your industry the post can grant you traffic, links and possibly some quality leads for your business!
Aamir Jiwa from London did a great job with crowdsourced post few days back on Moz. He asked an important question about what makes an ideal employee and received replies from few of the best agencies around the world.
It’s been few days only and post stats are simply mind blowing!
Data or information when presented in form of graphics is usually called as infographics. It is one of the popular ways to attract targeted audience and earn links that point to your targeted page/URL.
There are literally millions of infographics available online but not all of them are successful and this is because creating a successful infographics that can go viral is an art. Read some of the best tips on getting your infographics go viral from Neil Patel.
My friend recently created an infographic on NBA logo design and within few days this is the stats on visual.ly
There are tons of useless infographics available so if you will come up with another shitty infographics you might not get the traction but if you know your audience and have something special for them people will warmly welcome you and leads to your business will drive you crazy!
Almost 2 years ago,infographics was considered to be an ultimate way to cater links and traffic to the website but today, that space is filled and if anyone wants to standout with infographics, he/she needs to come up with something really out of the box or else no magic will be created.
In my personal opinion, similar is the time for videos and luckily this space is not that crowded. All you have to do is to come up with interesting content around your business (create your content keeping your audience in mind) and make a video of it.
Video could include animation, videographics, video log, or more. If you can come up with a video that people would love the results could be surprising.
Super Women is a Canadian based Indian video logger who continuously creates amazing content on random funny topics and the average links and comments within the first 15 days is:
And comments on Youtube are around 4230.
If you can come up with a video content idea around your brand that your audience would love to see, you could imagine the results yourself.
- Slide Shares
Slide Share in my opinion is a tricky game. I mean if you know how to create a presentation that attract audience then you are hit and can probably get good amount of social shares and slide share links but if you are new to the game, don’t expect much!
Beginners to deck presentation will love this article on Life Hacker.
If you manage to hit the front page of slide share, there are around 60 million monthly viewers waiting to view and share your content with others.
I am writing this article on 30th July and this presentation is just 5 days old, just look at the views it has on slide share.
There are tons of other ideas that people use and can use to attract targeted audience and encourage them enough to convert in to leads but I tried to cover the few that contain more chances of wins.
What content marketing ideas are you are utilizing and what results you get from them? Would love to hear from you in the comment section!