If you had told me a decade ago that one-day business blogging will blow up, despite being a blogger myself, I would have found your prediction ludicrous! Back then, information was only dispersed through news outlets and journals, whether it be BBC or Guardian.
Today, blogging has allowed platforms to humanize themselves. In fact, brands also include a dedicated blog in their websites to attract an audience. Why? Well, in a world where people are inclined to purchase from brands that best resonate with them, blogging has now become essential.
To put things into perspective, Demand Metric states that companies with blogs get an average of 67 percent more leads than firms who don’t. Additionally, HubSpot reports that blogging is among the top three content marketing strategies.
8 Business Blogging Tips
If you are among the brands who wish to leverage your online presence or a blogger wishing to cover business news, you must ensure that your blogging efforts are impeccable. Here are eight tips that will help improve your blog.
Write Captivating Headlines
Your headlines are the first thing a reader sees. When wondering about how to increase blog readership, the first thing you need to perfect is your headline.
The headline needs to solve a problem, address a need, or ask a question that your reader simply cannot ignore. For example, if this article were titled “The Best Ways to Improve Business Blogging,” it would come across as vague, and the reader wouldn’t know how much value to expect from the piece.
The chosen headline, “8 Actionable Tips to Improve Business Blogging,” represents a captivating and value-oriented piece that promises the reader nothing less than eight new tips they can put into action today. Look at your headlines now and going forward. Write a post today and top it off with a headline that truly grabs the reader’s attention.
Another great platform to take inspiration from is Grammarly. Just like this article, Grammarly too makes use of quantified terms in its headings to tell the readers exactly what to expect in the article.
Internally Link to Other Posts
Once you’ve captured a reader, the idea is to keep them around for as long as possible. This opens up opportunities for you to provide them more information, gain more social shares on their profiles, and potentially turn them into paying customers. As you write new posts, look for ways to hyperlink to your business blogging posts so your readers can follow a subject in more depth.
This is something you can do today. Go into your current posts and see how they connect. Find common denominators and hyperlink them to one another. Continue this trend going forward, and you’ll find that you have an entire network of interlinking articles in no time.
This helps in boosting the value you provide to your audience. Let’s face it when reading an article, most of us find some elements more intriguing than others. This leads us to google the other topics as well. By hyperlinking relevant articles within the blog, you ensure that the audience is redirected to the right posts.
Keep Old Posts Fresh
Another way to grow your blog is by keeping each post relevant, regardless of when you posted it.
Just because a post is older than another one doesn’t make it any less relevant. The best thing you can do is share your older posts every once and a while on Facebook, Twitter, Pinterest, or other social media platforms. Keeping the content fresh and new will attract new visitors despite the age of the post.
This can be achieved via developing a “top posts” or “start here” page on your blog. Through these, you can suggest top posts regardless of age and keep them relevant to your new and existing readers.
This requires refreshing and updating old statistics and information. For instance, let’s say you posted an article about the power of the online world in 2015. Back then, internet usage was 3 billion. Now, it is 3.9 billion! An erroneous statistic would have tarnished your credibility.
But, note that the power of the online world is an article that is relevant today as well. By refreshing and sharing it, you can leverage your old efforts to drive in new traffic.
Invite Guest Posts and Outreach Scenarios
According to Optin Monster, 60 percent of blogs feature one to five guest posts per month.
Breathing new life into your blog is as simple as reaching out to other colleagues and bloggers in your niche. You can also invite different bloggers to write guest posts on your blog and promote them in turn.
What benefit would you gain from this exchange? Well, 62.95 percent of readers find blogs with multiple authors to be more credible than blogs with one author.
You can also reach out to others in your sphere to encourage cross-promotion by linking to posts on each other’s site. A great way to improve the value of your post is to link to reputable sources. This way, you can have those links and make them work for you.
Write Clear and Focused Calls to Action
On a business blogging platform, each article should have a call to action at some point, usually near the end, where the post becomes a strategic source of lead generation and customers.
These CTAs can be in the form of webinar invitations, free consultations, or a newsletter. When writing these, focus on providing a single call to action that is clear and visible in each post. Don’t try to pitch four different things in one post.
For instance, you will find the below-mentioned CTA, which will pop up while you scroll through the Asana blog.
Commit to a Schedule
One of the top ways to increase blog traffic is to stick to a decided schedule. People wish for consistency and punctuality in their lives. Additionally, unless you post frequently, people are likely to forget about you.
Find a schedule that works for you, pitch it to your readers, then maintain it going forward. You can take breaks, of course, when needed, but ultimately your readers should be able to count on you.
Here are the crucial steps of creating and following a blogging schedule:
- Brainstorm potential ideas for your blog
- Set deadlines for blog creation
- Decide time limit and frequency for publishing of blogs
- Add it all in a dashboard for clarity
- Follow the schedule to a tee
Provide Variety in Your Posts
Don’t write posts about the same subject every time. You should stick to a defined voice and tone, but your content should not be about the same subject every time.
Ecoki is one blog that excels in offering variety to its readers while staying close to its core topic – green lifestyle. The platform covers DIY, tips, and ideas pertaining to the topic.
Expand your posts to different formats and types. Keep your readers excited and constantly seek out ways to provide them with new information. You can also vary the length and structure of your posts. Different lengths have varying merits.
For starters, as per Backlinko, long-form blogs generate 77.2 percent more backlinks than short articles. On the other hand, shorter articles are much easier to read by site visitors.
Understand How Your Blog Fits Into the Overall Picture
Your blog needs a concise and focused purpose. The optimum way to attain this is to write out a sales plan and see where the blog fits in.
Is the purpose of it to generate new leads? Perhaps it’s trying to empower your brand and attract consistent traffic through SEO and best practices?
Ultimately a blog holds a lot of power, but it’s important that you understand where it fits into your business and how you want to harness that power for growth.
Life is Suite by Kimpton Hotels uses the business’s consistent brand voice to offer a unique take on each destination that the hotels are situated in. By offering advice about different places to its readers, the brand helps its case as well.
The Power of SEO and How It’s Changing
SEO is a crucial element of any business blog. Some would say it’s one of the first things you’ll consider, which is why it wasn’t included in the above list. It’s a given, but what isn’t so easy to grasp is how the field of SEO is changing, or rather, evolving. With each algorithm rollout, the world of SEO is changing even more.
Here are five tips to keep in mind when optimizing your blog for the search engine:
- Focus your content on broad concepts of a topic and how people resonate with it
- Long-tail keywords and user needs are far more important than simple and singular keywords.
- Content should revolve around your audience, the one you have and the one you wish to attract. It should focus on providing them value.
- Backlinks should link to topical and relevant sources; no longer do spam links work in your favor.
- You must optimize for mobile and voice search
These characteristics are something you can implement today. Focus on these concepts when writing your posts and create content that is valuable to your readers.
These tips, when implemented together, can truly transform your blog and elevate it to new heights. Remember your audience and your customers. Always seek to provide them as much value as possible, and the rest will come with time.
Adopt these tactics, and do tell me how it fares for you!