In the grand scheme of business, blogging is a relatively new concept, but one that is growing exponentially as time goes on. In this world, what you put in doesn’t necessarily equivocate to what you get out. There are techniques and tips across the internet that will claim to be the cure-all for your blogs ailments, but this upcoming list is the ultimate way to ensure that you’re consistently improving on your blog’s potential.
At the end of the day, there’s no one secret, but once you’ve started your blog, I’ve compiled eight actionable tips that are guaranteed to improve your business blogging. Read them, then put them into action today.
Implement These Tips Today!
As many in the world of business know, actionable tips are the best kind. The world of business blogging does not cater to broad concepts and untested techniques. Instead, the key to improving your blog lies in finding tips that can be utilized and implemented immediately. Read on to discover eight of the best ones.
Write Captivating Headlines
Your headlines are the first thing a reader sees. They need to solve a problem, address a need, or ask a question that your reader simply cannot ignore. For example if this article were titled “The Best Ways to Improve Business Blogging,” it would come across vague and the reader wouldn’t know how much value to expect from the piece.
The chosen headline “8 Actionable Tips to Improve Business Blogging” represents a captivating and value oriented piece that promises the reader nothing less than 8 new tips they can put into action today. Look at your headlines now and going forward. Write a post today and top it off with a headline that truly grabs the reader’s attention.
Internally Link to Other Posts
Once you’ve captured a reader, the idea is to keep them around for as long as possible. This opens up opportunities for you to provide them more information, gain more social shares on their profiles, and potentially turn them into a paying customer. As you write new posts, look for ways to hyperlink to your older posts so your readers can follow a subject in more depth.
This is something you can do today. Go into your current posts and see how they connect. Find common denominators and hyperlink them to one another. Continue this trend going forward and you’ll find that you have an entire network of interlinking articles in no time.
Keep Old Posts Fresh
Just because a post is older than another one doesn’t make it any less relevant. The best thing you can do is share your older posts every once and a while on Facebook, Twitter, Pinterest, or other social media platforms. Keeping the content fresh and new will attract new visitors despite the age of the post.
This can also be accomplished by creating a “top posts” or “start here” page on your blog. Through these you can suggest top posts regardless of age and keep them relevant to your new and existing readers.
Invite Guest Posts and Outreach Scenarios
Breathing new life into your blog is as simple as reaching out to other colleagues and bloggers in your niche. You can invite others to write guest posts on your blog and promote them in turn. You can also reach out to others in your sphere to encourage cross-promotion by linking to posts on each other’s site. A great way to improve the value of your post is to link to reputable sources. This way, you can have those links and make them work for you.
Write Clear and Focused Calls to Action
On a business blog, each post should have a call to action at some point, usually near the end, where the post becomes a strategic source of lead generation and customers. These CTAs can be in the form of webinar invitations, free consultations, or a newsletter. When writing these, focus on providing a single call to action that is clear and visible in each post. Don’t try to pitch four different things in one post.
Commit to a Schedule
People crave structure and consistency in your blog. No one wants to visit a site that is only updated one per year or once every six months. Find a schedule that works for you, pitch it your readers, than maintain it going forward. You can take breaks of course when needed, but ultimately your readers should be able to count on you.
Provide Variety in Your Posts
Don’t write posts about the same subject every time. You should stick to a defined voice and tone, but your content should not be about the same subject every time. Expand your posts to different formats and types. Keep your reader’s excited and constantly seek out ways to provide them with new information. You can also vary the length and structure of your posts.
Understand How Your Blog Fits Into the Overall Picture
Your blog needs a concise and focused purpose to it. The best way to achieve this is to write out a sales plan and see where the blog fits in. Is the purpose of it to generate new leads? Perhaps it’s trying to empower your brand and attract consistent traffic through SEO and best practices? Ultimately a blog holds a lot of power, but it’s important that you understand where it fits into your business and how you want to harness that power for growth.
The Power of SEO and How It’s Changing
Search Engine Optimization or SEO is a major part of any business blog. Some would say it’s one of the first things you’ll consider, which is why it wasn’t included in the above list. It’s a given, but what isn’t so easy to grasp is how the field of SEO is changing, or rather, evolving. SEO was once a simple task of proving some relevant keywords and maybe a few links.
Now, it has become it’s own beast and with each Google update, it’s only becoming more complex. This post from Neil Patel perfectly illustrates the changes in a easy to read infographic, but I thought I would touch on a few points here before we part ways.
Today’s Content needs to focus on the broad concepts of a topic, and how people resonate with it, not just keywords and ranking.
Long tail keywords and user needs are far more important than simple and singular keywords.
Content should be structure for your audience, the one you have and the one you wish to attract. It should focus on providing them value.
Backlinks should link to topical and relevant sources, no longer do spam links work in your favor.
These characteristics are something you can implement today. Focus on these concepts when writing your posts and create content that is valuable to your readers.
These tips, including the SEO ones can be implemented immediately into your blog. Alone they are powerful, but together they can truly transform your blog and elevate it to new heights. Remember your audience and your customers. Always seek to provide them as much value as possible, and the rest will come with time.
Thanks as always for reading and tell us about your business blog success stories in the comments below!
At SEtalks, we convince search engines to talk about our client’s businesses. Via our upbeat strategies and innovative techniques, we strengthen the online presence for businesses. We work on the motto “We win only when our clients do.”