SEO is a rapidly changing industry, what you did today might not work tomorrow but what hasn’t changed over the years is the importance of link building. It has always remained important for a website to get links and even after all the Google animal updates, it is still considered to be of great significance.
The thing that changes with time, as far as the link building is concerned, is its quality. Back in the days, acquiring a link was all a quantity game; however, in today’s times, if you are not getting links from quality and relevant sources, then there will be chances that you might get screwed.
Links is all about quality and relevancy. It doesn’t matter if your website has a few links; however, if they are coming from quality and relevant sources, then you can easily win over your competitors using mediocre links within no time.
In this post, I am going to cover the aspects that need to be considered while creating quality and relevant link pointing back to the website.
- Dig deep into your (client’s) website
Unfortunately, many people ignore this point but this probably should be the first thing to be taken into account when building your first quality link that points back to the website. Instead of digging into opportunities and competitor research, you should dig more into your own website and see what it exactly does, what are the opportunities that you are offering and what kind of content can be used to build quality links returning back to the website. Most of the times, we search for opportunities by keeping a track of relevant directories, and by conducting a competitor research but usually these opportunities are found within your own website.
Take a close look at your own website, browse through its different categories, content and come up with an idea that utilizes the existing web content for building quality links back to the website.
Doesn’t matter if it gives you a link or not, you should continuously utilize your outreach efforts and build relationships within the industry as this will help you in future as far as the quality links are concerned.
- Research your niche
Before you even think about getting links, it is important to understand your niche and the needs of your target audience as in what they are missing and more. The idea is to do a little research on your industry and find out if what exactly your target audience is looking for, what is their biggest problem and how you can help solve them with your own initiative. As far as the research methodology is concerned, you can do that by interacting with some powerful blogs within your niche, studying QnA websites, participating in various forums, etc. Leave some comments on the posts, answer some questions and see how well do you know your target audience.
By researching the industry, you will be able to get the following information:
- What is the quality blogs found within your niche?
- What is considered to be the gap within the industry where you can work around to get closer to your audience?
- Which websites are the most valuable ones where your target audience is already present?
- What type of content and what type of link will be the most valuable for your client in terms of SERP rankings, traffic and conversions?
Once you have all the information, it’s time to find the site where you ideally want your link to be.
- Finding site for a link
In the post Panda world, you simply cannot get a link from every other website so it is important to find sites that are notable and well-indexed in Google. In order to find a site from where you want a link, the first step is to collect all the sites that are worth considering.
Make an excel sheet, export all the links in there and start doing a manual audit to see if the website you want a link from are really worthy. Evaluate their link profiles and see if they are not spammy and getting a link from quality and relevant sources.
Separate the good sites from the not-so-good ones and you will have the final list of websites that you can target to get your first quality link that points back to your site.
The second step is to see the kind of link that they offer. We all know that links, coming from within the content, are considered to be the most relevant and most suitable for your website, therefore, go through your final list again and see which websites can possibly offer you a link that carries the most value and cut down your list accordingly.
Now you have the final list of websites for securing the ideal links. Next step is to offer something valuable to their audience so that they can link back to your website.
- Creating Value
You need a link; you need to create something valuable for the audience from where you will be getting a link. Natural links cannot be bought, hacked or manipulated. If you offer something that is beneficial for the audience of the blog, the blog owner will be more than happy to offer you the link that you want.
When we talk about securing links from within the content, guest blogging is one of the most effective ways to go about it; however, this is not the only way you to get a link. Following are a few things that you can do to get a link back naturally (excluding guest blogging).
- You can create a graphic or infographic specifically for the audience and it should cover the important details that their audience is ideally looking for!
- You can write a book or a white paper with blog owner as a co-author on a topic that is important for the audience.
- If you are running a company that offers products, you can give special discounts to the audience of the blog.
- You can offer a free service or some pro bono work for the audience of the blog who cannot afford to buy your services (these actually work in acquiring quality links).
There are tons of more ideas but the above-mentioned ones are a few that popped into my mind in the first 5 seconds and if you see “Guest Blogging” is not one of them 🙂
- A Link
Let’s go through the posts again. You have checked your website to see if you already have the kind of content or section in your blog that is valuable for your audience. You do have an idea about the places where your target audience is likely to be found.
You finally have a list of websites from where you need a link and a piece of valuable content to be pitched to the blog/website owners.
Now it’s time to put your outreach efforts to play. Find their contact details and write a customized email to each of the bloggers in order to get a better response rate. How to write an email that encourages recipient to reply is an art. In this post, I have mentioned a few examples of the kind of email you should be sending in order to get a better rate of response so that you can use it while reaching out to the target audience.
Once you have received the response to your outreach email, all you need to do is to send your content and you will get a quality link from a relevant source. It is the kind of link that will not only be important from the ranking point of view but it will also draw relevant traffic to the site, as well as bring some possible conversions back to the website.
Your First Quality link that points back to the website is live!
This is how it is being made. The initial process throughout your link building game will be the same while all you need to change is the tactics involved in moving from guest blogging to infographic or from book promotion to special discount cards and more.
The initial method to build quality links remains the same; you just need to create value and get a link back.
Quick tip: The more quality a link carries, the harder it will be to get it!