Content Marketing

types of content

Types Of Content You Should Consider At Different Stages Of A Buying Cycle

As a consumer, I often notice how methodical my buying journey is. I detect a need for something, research about it, and then purchase it. It turns out all consumers go through the same cycle.  And brands are able to influence our buying behavior through specific types of content for each stage. Here is the …

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evergreen content

7 Evergreen Content Ideas That Are Likely To Bring A Promising Flow Of Traffic

My father is a hardcore businessman. His doctrine is to invest time and money in any aspect of the business that will continue to boost ROI in the long run. More importantly, he believes it’s imperative to provide evergreen content, services, and products yet also retain freshness, interest, and relevance with your consumers. I grew …

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content audit

Conducting A Content Audit: Your Ultimate Guide

We’ve all encountered a blog that’s outdated, stale, or completely unrelated. More often than not, you abandon the site and quickly search for something more recent and relevant. That’s the thing about the digital world. People have access to tons of information, and they only want what is fresh and matches their interests. To avoid …

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viral content marketing

Viral Content Marketing – 6 Types Of Post That Are Most Likely To Go Viral

Every day we hear about viral content marketing – a new post or an image that goes wildly popular overnight. On every social platform, people jump onto the same discussion, throwing comments and opinions everywhere! All thanks to the vast digital landscape, you don’t have to be Adele, of the Jonas lot, or a Kardashian …

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perfect headline

8 Tips To Writing The Perfect Headline For Your Blog Post

That is how an average user responds to everything that appears in front of their eyes”Scan. Reject. Scan. Reject. Scan … Click!“. In social media, on blogs, everyone scans the headlines and decides whether the blog post is worth pursuing or dismissing right away.A perfect headline is extremely important to bring the reader into view an …

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user generated content

User-generated content powers up your SEO strategy. Is it true?

The consumer is the best compass for your branding strategy. A recent Salesforce Research discovered that 47% of marketers use user-generated content as part of their content strategy. Flip to the other side of the coin…. We find that shoppers rely heavily on search engine results. More than 25% of the search results for the …

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content-marketing

5 Steps To A Winning Small Business Content Marketing Strategy

Think about the last thing that you Googled. Did you get your answer? Was the content engaging? Well, a smart content marketing strategy for small business ensures that the user gets everything that they search online. A successful person follows a specific pattern. Similarly, an effective content marketing strategy follows a blueprint. You may not …

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