Marketing and customer psychology go hand in hand. Any time you interact with a brand, and it makes you want to purchase from them, know that the brand has successfully appealed to your intrinsic motivations. This is even more true in the world of Ecommerce. Think about it. You can’t physically see the product. You …
“The most important sound in any language for a person is his name.” ~Dale Carnegie That’s the reason, why you see businesses using personalization in email campaigns. Whenever a brand uses your name to address you, it feels like they are trying to develop a personal bond. You instantly establish an unknown connection with the …
From Good to Great: Businesses using Personalization to Increase Sales Read More »
You have to be where your customers are! This applies to all kinds of businesses including ecommerce, SaaS tool, service industry and every other conceivable trade there is. Online businesses are spending some serious money on different channels in order to acquire new customers and increase the lifetime value of existing ones, in an effort …
One powerful CRO hack that works for every business Read More »
