Digital Marketing

digital marketing strategy

Nitty Gritty And Practicalities Involved with Digital Marketing Strategy

Those who believe that the earth is flat and those who believe their business can survive without a solid digital marketing strategy are the same. They are looking into glaring facts and clear evidence but are still in denial. Though members of the ‘flat earth society’ might be scant, those of ‘we can survive without …

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Buyers Persona

Buyers Persona: Why it is important for your business?

Every time I hear the adage, “customer is king,” I subconsciously roll my eyes! However, regardless of how overused the saying it, it doesn’t take away from the fact that it is true. The success of any business depends on its customers. Hence, spending time developing a detailed buyer’s persona is a must. According to …

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ppc metrics

7 PPC Metrics To Track To Gauge The Success Of Your Campaign

You were super excited to run your first PPC campaign. With so much data, it will be easy to create ad campaigns that can generate sales. After the campaign was launched, you desperately waited for a few weeks to witness the incredible results. Admittedly, the data will help you create a clear strategy for your …

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Busting Myths: What startups should expect from digital marketing

I am not going to write any glittery introduction to this post. Instead, I will share two important facts with you that are essential for every startup to know: A good number of startups fail in the first 18 months of business. The stats are somewhere around 30 to 40 percent. And this, I believe, …

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The Commitment and Consistency Rule for Digital Marketers

In our capitalist economy, businesses aim to increase their sales in order for profit maximization. To reach their desired goals, they focus their marketing energies on those channels which reap them the highest ROI. Digital marketers use those strategies and tactics which are suitable to convert browsers into definite buyers. In order to boost your …

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