Digital Marketing

ppc metrics

7 PPC Metrics To Track To Gauge The Success Of Your Campaign

You were super excited to run your first PPC campaign. With so much data, it will be easy to create ad campaigns that can generate sales. After the campaign was launched, you desperately waited for a few weeks to witness the incredible results. Admittedly, the data will help you create a clear strategy for your …

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Busting Myths: What startups should expect from digital marketing

I am not going to write any glittery introduction to this post. Instead, I will share two important facts with you that are essential for every startup to know: A good number of startups fail in the first 18 months of business. The stats are somewhere around 30 to 40 percent. And this, I believe, …

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Buyers Persona: Why it is important for your business?

The success of a business depends on its customers. If a company’s marketing strategy focuses on the right kind of customers, chances are their product will be more prominent in the market — resulting in targeted traffic and a higher rate of conversions. In order to create the kind of marketing strategy that allows for …

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The Commitment and Consistency Rule for Digital Marketers

In our capitalist economy, businesses aim to increase their sales in order for profit maximization. To reach their desired goals, they focus their marketing energies on those channels which reap them the highest ROI. Digital marketers use those strategies and tactics which are suitable to convert browsers into definite buyers. In order to boost your …

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