We as digital marketers usually reach out to different people for several different purposes. May be it is to journalist to get your products recognized by the main stream media or it is to bloggers to get some guest writing opportunities or several other possible reasons. Whatever you motive is, while reaching out to different people in the community, it is a must to be nice and make them feel personal.
There are experts who have written several different articles that can help you write creative emails that are nice and personal enough to encourage recipient to respond. While back I wrote an article on Moz that talked about how to write an email that gets a better rate of response.
There are several other articles online that can help you with this but today I am here to discuss the dark side of outreaching.
Dark Side of Outreaching:
I am in the SEO industry for quite a few years now and I think I have reached out to hundreds of people for my clients as well as myself. I did outreach with my real name, and (I will be honest here) with the fake name too!
Why fake name?
If you find any expert in the digital marketing industry, he/she will advise you to be original while trying to make alliance with the prospects but when I was in my first year of SEO (this is common in India and Pakistan) my seniors advised me not to use your original name!
My personal advice to anyone would be to follow experts and be as original and personal as possible but at the same time I do not completely disagree with the advice that I got from my seniors in the initial years of my career!
When we are reaching out, our ultimate target is to get the highest % of response. Why I think the local advice is not completely wrong is because when you reach out with the name say“Moosa Hemani” or “Rohit Sharma” normally the rate of response is quite low (especially in the industries other than SEO).
In my opinion the rate of response with non English name is difficult to improve unless you are Neil Patel of the industry. I did a test by sending 15 kick ass emails to bloggers in the tech industry (mediocre level blogs that do accept guest blogs) and requested them to allow me to contribute on their blog as a guest author. I sent more or less the same email with a different name after a few days. Here are quick stats of it!
*I am including the negative responses as well
In phase 2, I created another account (this time with a male’s name) and send the almost similar email to the same list of bloggers again and here are the stats of it!
*Including Negative responses
I am not trying to prove the experts wrong as my personal advice is same as experts but I did a test and came up with the above given conclusions.
*My conclusion is based on a perfect (same) subject line so if your subject line is not encouraging enough then your results might be different.
- Bloggers and other recipients (especially belonging to industries like fashion, real estate,etc) tend to respond to the emails that are coming from English Names.
- When it comes to English names, recipients tend to respond to Female names.
Again, I am not trying to prove that using fake names while outreaching is ethical but this test proves that somehow it’s very difficult to use original names if one needs to increase the rate of response of the emails.
Have you ever encountered such a problem, what is your opinion on this?