When it comes to me quality always precedes quantity and I have implemented the same while building link profile for SETalks. Time is important so if we know exactly how and where to get quality links then you can do more in less time and get your clients reach their targets quickly. Apparently nothing can be a better convincing point for your client, than greater return on investment from your services, to help them make a decision of investing more in search engine optimization and link building services. One way or the other .edu links are valid for almost all industries and niches. You can always plan wisely to get some wondrous advantages through these links.
EDU links usually have high page authority and people tend to link and share the content available there, so if you can manage to get a link from a .edu website, chances are that you will receive a good positive spike in SERP results, good amount of traffic and possibly some leads. (ofcourse only if you are targeting the right website for a niche instead of getting a link from dead .edu forums where people never even bothered to visit.)
Here are few of the creative ideas that you can use to get a link from .edu website. All ideas mentioned here are white hat so if you are an agency or even if you are not, you can imply any of the following techniques without the fear of getting penalized by search engine.
Offer a Special Student Discount
This is a great idea, especially if you are an E-commerce website. The complete idea is to offer special discounts to students and then ask students to spread word through forums and blogs so that your message can be expended to whole school/university. Most student blogs and university forums are highly active and normally are used as a virtual bulletin board. If you manage to get a link through one of these blogs or become a part of forum discussion, chances are that one link can help you convert lot of traffic and sales.
Pro Tip: Remember! Always offer great deals because if a good discount deal can make your business, a crap deal can even put you in danger.
This works well for services websites, who have direct or indirect relationship with education or students. You can always offer a course fee to any short course which is exactly or relatively related to your niche. You can also announce (with the permission of the college/university faculty) a free course to a student who will perform extraordinary in curricular (may be extra-curricular) activities. This way you will get a chance to get featured on the college/university blog or bulletin board. As this is exactly the point of student’s interest, you will witness a good amount of student traffic coming in to your website that you can easily convert if you have any specific page that will target students.
Pro Tip: Offer a quality course and you will get quality links, plus traffic plus word of mouth.
Become a Speaker at University
If you are really a kick ass in your particular niche and got some good content that can help students decide their practical life and future subjects then you should pitch to university faculty and offer them your services as a free motivational speaker at the university. Usually universities welcome these kinds of services and announce these events thought blogs and forums which will help you get a link from a highly trafficked place on .edu website.
Pro Tip: It is good to propose some special offer for students before you actually go speak to them. This will be an extra advantage to convert student’s traffic in to leads and actual sales.
Now this is indeed one of the easiest ways to get a quality .edu link for your website. All you have to do is to research some university and college websites that have a crap design. You will find tons of university website within no time as many of them are crap in terms of design. Here, the idea is simple. Contact the webmaster, or moderator who control that website and offer them your help to redesign the page or website template for FREE. As it is really difficult to say no to any quality thing which is FREE, chances are you will get the link!
Pro Tip: Try and get the link in the side bar (image link even better) as side bar is usually the area of the website which got most clicks and if you manage to get your website linked there you will receive tons of traffic (mostly from teachers and students).
Donation is healthy!
This is one of the most common, yet the most important ways of getting .edu links from quality websites. All you have to do is to cut some marketing budget and add it in DONATIONS. Look for universities that offer niche related subject and courses so that you can easily get a link which is from a high authority and relevant website. Again, many .edu websites have a completely separate page where they feature sponsors, if there will be many sponsor then you might not get enough traffic. Thus it is highly advisable to convince the webmaster to either offer a dedicated page for you or place the link in the sidebar or footer.
Pro Tip: Try and promote your donation so that you can get in to the eye of your targeted audience. It is great to write a blog or press release about it. This way you can increase your links in a natural way.
Usually students from high school and universities plan vacations in the off season. If you are from travel industry, you can always offer free insight reviews for students. This way you won’t only get a link back from .edu website but you will also receive a good amount of traffic from those links.
Pro Tip: The idea is to set some vacation packages especially for students before hearing the vacation reviews with college students. This will not only help you get link and traffic but some serious conversions for your business.
There might be several other ways to get quality links from .edu websites but above tactics are few of my personal favorites from ever green quality ways to get .edu link pointing back to my website. Got any other idea to grab EDU links? Share us in the comment section.
At SEtalks, we convince search engines to talk about our client’s businesses. Via our upbeat strategies and innovative techniques, we strengthen the online presence for businesses. We work on the motto “We win only when our clients do.”