Information is great no matter what medium you are using to deliver it to your audience. It is usually loved by people but somehow if you are living in a space where there are heaps of existing channels to provide information in that case one needs to think out of the box in order to look different and attract wider yet targeted audience.
Content producers when working with an objective to look different from others in the similar niche usually take help of visualizations to display their info via graphics which is popularly known as infographics.
The main reason why content producers prefer infographics is because they are appealing and let the targeted audience to easily digest complex information like data, stats and other.
“This is similar to what people do with widgets as you and I have talked about in the past. I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.”
Read the words by Matt carefully… he probably have a problem with how people are using infographics to grab links but if you use it the right way you can still get most out of infographic in terms of links, branding and traffic. I am not going to cover the complete topic of how to go right with infographics in term of link building but here are some quick pointers for you!
What you shouldn’t do with infographics
Do not place the embedded code under your infographics! When people share your image with an embedded code you get a link with the same repetitive anchor text and this is where Google starts to get a questionable signal.
What you should be doing with Infographics
Here are the following things you should consider while using infographics as a part of your online marketing strategy:
Include important and valuable information in it so that people find it helpful and naturally share and link to it.
Try to get links with infographics using different tactics like guest blogging, infographic directories, broken link building, blog commenting and may be more…
Create and execute a proper social media plan so that targeted audience can come across your desired page and engage through it, at the same time your website will achieve a powerful social value.
So, now you know how to use infographic and how one can get most out of it. But first your infographic should be strong from both aspect that is content, which includes finding resourceful information (data, stats, more..), and design that have appealing visuals.
So, where to find information/data?
How to find data for infographics?
This is tough especially when you are working for client’s industry that can be parenting, law or may be music and photography. Obviously one way of gathering data is by performing surveys and create infographic on basis of the available data.
The idea above is awesome but it might take too much of your time and obviously your client will never be that patient nor he will wait for that long because at the end of the day he is most concerned about his business sales.
Now when you know where to get data for infographics …
The next part is how to design/develop an infographic?
There are two ways you can get a great looking custom infographic that you can use for your (or your client’s) website in order to increase and enhance traffic, cater wider audience, links and reputation.
Hire a designer either on some freelance website or outsource to some other design company, pass them your research and a design idea. In some time you will have your final version of infographics ready to rock! This usually cost around $300 to $400 depending on the quality of design and the expertise of the designer.
The other way is a hard way! The idea is to save money on design and create infographic by yourself!
You are not a Designer!
No Problem! Neither am I!
I recently design this infographic that discusses the SEO process we follow for our clients at SEtalks.com. I will not say it’s remarkable but it is professional and appealing to someone who is interested in knowing our work process.
As I mentioned above I am not a designer so you might be thinking how come I made this infographic all by myself? Actually I tried some websites that allow free designing of infographics while using their templates.
I used Pikto chart as my idea was to exhibit the process step by step but if you hold data and other similar kind of visualization with you then probably you should not use this and better go for Infogr.am or tableau.
Actually there are multiple websites that allow you to design infographics for free but every website has a certain domain where it is stronger than others.
If your infogrpahic design is inclined towards charts and tables then tableau is ideal for you as it is much powerful for tabular visualization. The tool is not web based so in order to use this software you will need to download and run it on your local computer.
If you are planning to create an infographic that is more focused on images with a mix of a text then your ideal choice should be PiktoChart.
If you are on very basic level and want to create some quick infographics about your social profiles like twitter, linkedin and more so visual.ly is pretty simple and a good choice for this purpose.
If your target market are people who love loads of data as their breakfast then you should try datavisualization.ch. It this allows you to create really geeky infographics that is usually loved by the geeky audience.
You can simply create an account on one of these websites and use drag and drop option to create a sensible, good looking yet attractive infographic for your audience.
Not really, Yes you have your infographic ready but before you even think of clicking the publish button, I would highly recommend you to reconsider your marketing plan or else all your efforts from research till designing might go in the bin!
Infographic Marketing Plan:
A good executable marketing plan is very important if you want your infographic to go viral and bring you leads, traffic, and links. Here are a few things you can do to attract more eye balls.
Write a Press Release about it!
Write an SEO optimized press release in which you may tell your story about how you researched to get the data, moreover what you exactly learned from it. Usually press releases on websites like PR web, News wire and PR lead get syndicated on big news websites like yahoo news, Google news and more so there are more chances to cater more and more eye balls.
Paid Social Promotion
Paid social promotion is great and if you are good at targeting the right kind of people it can really help you go BIG. The idea is to promote your infographic on facebook and try to target right kind of people from desired locations.
This is an easy part! Try to find as many infographic directories like visual.ly, daily infographic, cool infographic and more where you can submit your press release. They will review and make it live on their websites.
Write creative blog posts around your infographic and submit on some related blogs so that you can drive the traffic from that blog to your infographic page.
Try to contact bloggers, people you know, journalist and offer them to re-use it for free, share reviews about the infographic . You may even ask them to share it on social media platforms and as their reach is wider than yours, chances are you will get more eye balls then you have thought.
Now you are all set to research, create and market infographic to grow your business online! So what you are waiting for. Happy infographing 🙂
At SEtalks, we convince search engines to talk about our client’s businesses. Via our upbeat strategies and innovative techniques, we strengthen the online presence for businesses. We work on the motto “We win only when our clients do.”