Isn’t it so much easier to introduce yourself at a party by mentioning a familiar friend or relative? We’ve all done it before. The connection registers in the host’s mind, and their face instantly lights up. But you’ll also notice that they’re more interested in what you have to say, depending on how close or essential the link is.
The same goes for your business.
Links are a crucial aspect of your business. Used appropriately, they can become an excellent marketing tool, helping you compete in the aggressive commercial environment.
More importantly, Google gives this criterion a great deal of importance. So your links are a critical part of search engine optimization. They make your website legitimate and worthwhile, building your brand’s credibility in the process.
With the right link building strategy, you will be able to:
- drive more traffic to your site.
- build better recognition in the industry.
- acquire better rankings in SERPs.
- harness more social shares.
- build business relationships.
- get more natural links.
Yes, it’s pretty clear you need to incorporate a good linking strategy. Panda and Penguin (Google’s minions) make sure that low quality or spammy links do not interfere with search rankings.
But even with these algorithms in place, you need to understand that not all links are equal. Your goal is to get big players in the industry to link to you, helping you look important and gain recognition.
So the question is how to show up on their radar?
You need to ensure you’re directing your efforts in the direction. And that begins with generating natural quality links. But before we delve any further, let’s take a small step back.
What is a natural link?
A natural link is when another website links to any of your content, whether that’s a blog, image, video, etc., because they find it adds value to their site and is useful to their readers. In other words, that means no purchasing of links or offering exchanges to make links on sites point back to yours.
Now back to the real question-
How to get natural links?
There are no shortcuts when it comes to natural link building. You’ve got to put in the hard work and earn your links. So no matter what your niche is, you need to focus on building a brand image and engaging with your audience (online and offline).
Here are some techniques you should consider:
Create stellar content
No one said getting recognition was going to be easy. But this one’s a no-brainer. Creating content that wows not only your readers but also other website owners is a great way to establish yourself as an authority in the industry.
How can you consistently produce content that is useful and relevant that others will look up to? Consider the following:
Surveys are hard work, and not everyone has the time or resources to do extensive research and compile the results. But that simply means more people will want access to data about industry trends and statistics that you are offering.
Industry surveys are excellent ways to get natural links. And that’s precisely what sites like HubSpot, Moz, Gartner, Forrester, and BrightLocal are doing. Surveys are valuable tools that not only help gain insights about aligning your products with customer needs, but they’re also great for identifying emerging trends. And this is what makes it a great marketing collateral. When you publish your findings in a captivating industry report, others will want to quote your results. Yeah!
Present information about case studies and experiments
Solid research allows you to provide an in-depth analysis of a particular scenario. This is quite useful in the world of digital marketing since Google search algorithms are continually changing. SEO or content marketers are always searching for ways to rank better. After all, why do you suppose many look up to people like Neil Patel, Rand Fiskin, and Seth Goodin? They have statistics, ideas, and data that people want to use or quote in their blogs.
This is another way of offering information to your audience. Content in inboxes are more likely to get clicked, shared with others, and linked.
Use more appealing types of content
A 1,500-word blog post is sure to provide a lot of information- and acquire links. But does everyone appreciate reading it?
It’s the era of visual content, whether it’s images, videos, or infographics. The latest trends indicate that videos are the preferred type of content. Video traffic accounts for 80% of all consumer internet traffic. More impressively,
But because people are typically pressed for time, infographics help provide statistical information at a glance, while podcasts allow them to consume content while on the go.
Diversify the types of content you create. Using a variety of content such as classic how-tos, tutorials, infographics, ebooks, etc., offers more forms of content that other sites may want to link to. And don’t forget, no matter what content you create, make sure to use the right keywords.
However, the critical point here is to make sure your
- content is easy to link to.
- site has good site architecture to facilitate the crawling process.
Expand your online network
Unlike traditional link building, natural links involve enhancing your own online outreach. Your efforts need to revolve around building a community that engages with your content and links to it, helping to improve brand exposure in the long run.
Engaging with influencers
You need to connect with influential individuals and companies that can help increase online visibility and engagement, thereby generating more links. The goal is to make them see how worthy your content is.
Offer expert advice
Posting regularly will mean nothing if you’re not providing useful information. People will listen and link to what you have to say if you’re presenting meaningful, in-depth insights backed with statistics and research. The key is to ensure your findings are unique and relevant.
Participate in different communities
Reach out to niche-specific communities and participate on these platforms, whether in Q&A sessions or on forums. Again, this is your chance to demonstrate your expertise with useful, helpful, actionable pointers, making your brand more likable.
Remember that communities are excellent mediums for branding, relationship building, and content discovery. In the process, other enthusiasts and publishers will also get to see your ideas.
Publish content elsewhere
External publishing channels are effective ways of building natural links. Consider posting on press release platforms, infographic submission sites, user review sites, social profiles, etc.
Give something of additional value
People are drawn to contests, prizes, gifts, giveaways, special discounts, promotional offers, …
Use this opportunity to attract and engage with your target audience while leveraging your natural link building campaign.
Consider taking your efforts offline as well. For instance, host an event, seminar, or meet-up. It’s great for PR as well as a way of gaining links from event listing sites.
Use the power of social media
With 3.81 billion people active on social media platforms, you have the opportunity to place your content in front of an audience that is more likely to be interested in it, increasing the chances of it being shared with more friends and followers.
Yes, you guessed right. There’ll definitely be more linking involved. Besides attracting more traffic and industry recognition, social media can have a considerable impact on natural link building,
To get the most out of this strategy, you need to focus on the right social media channels. Explore hashtags around industry leaders so that you can create relevant, purposeful content.
Ensure continuous content development
The ideal way to become a link magnet is to create good content consistently. Staying active, especially on social media profiles, sends powerful signals about your brand, increasing your chances of getting links.
To make sure your efforts always stay on track, pick topics that appeal to your audience, address current needs, and keep content updated. It’s all about putting the right content in front of the right people at the right time.
It helps to post evergreen content occasionally. Since it’s a resource that will remain useful, it offers a long-term opportunity to build links.
For more on evergreen content, continue reading 7 Evergreen Content Ideas That Are Likely To Bring A Promising Flow Of Traffic.
While the quantity of what you publish is essential, it’s worthwhile mentioning that the key to natural link-building is to ensure the quality of the content is always top-notch.
Leave compelling comments on highly ranked blog posts
Participating in forums and social media platforms will boost your natural links. But another effective way is to genuinely partake in the comment section. Intellectual interactions and intelligent contributions on your behalf will generate more interest as readers follow the conversation. Moreover, your insights can showcase your site to other players in the industry.
Seek out websites your competitors are active on. What are they saying, and what are they doing to earn their natural links?
Natural links are a great way to remain competitive in the digital landscape. They can help you build brand awareness, increase authority, and drive more traffic to your website, among other things.
Today we discussed a few ways to gather top-quality natural links for your business. But there are plenty of more methods to get the job done. Just like other aspects of digital marketing, you can get as creative as you want.
Let us know how effective these strategies were for you and others you found beneficial in getting natural links. Go ahead and share your ideas in the comments section below.