While many are cursing Google for its latest Penguin and Panda updates, I thank it for making search world a better place. IMO these updates were nothing but good for the search world. Although Google has clearly explained its guidelines for making any website search engine friendly, but with these most recent rollouts Google has laid down its laws sternly. So webmaster can improve their website appearance easily and rank better in SERPs.
While many of Google Tools like Google website tool, Google keyword tool and Google Analytics have been no more than a blessing for all SEOs in order to get a better insight of the website and how it is performing in search engine against different keywords. Google webmaster tools is a big help for web master to go by the Google book and get a clear idea of why a website is not performing well in search engine and what areas have the margin of improvements so that webmaster can quickly fix it.
Install Google Webmaster Tool:
I am supposing that you are new to SEO and this awesome tool is not integrated within your website. The first step would be to go to https://developers.google.com/search and sign in with your Google account.
You will find this Red button on the right hand side of the screen. Enter your URL in the next column and click on continue.
On the next Page Google will ask you to verify your website and will give multiple ways to verify that the data of the website you are looking for is owned by you. I usually go for uploading a unique file on the root.
Once verified you will start getting the data regarding your website within days (depending on the size of your website).
Once you have enrolled your website in Google webmaster tool, now you can conveniently analyze tons of stuff and get more and more data in hand to enhance your performance in search engine.
Basic On-Page Issues:
You might go to any professional SEO for your On-page optimization and they may charge you a heavy fee but if you are a small business with tight budget then you can do it all by yourself with the help of Google webmaster tools.
All you have to do is to click on the ‘Optimization’ panel on the left side of the page and then go to HTML Improvements.
The window given above will appear, displaying all the problems with basic On-Page optimization. Next, list these issues and solve them one by one.
This feature will cover the following problems:
- Duplication of Title or Meta description on the page
- Any Missing Title or Description on the Page
- Length of Title and Meta description on the page
- Page level Indexing issues
Crawling errors is another great feature by Google Webmaster tools that will help you see what pages contain errors on them and what are the response codes to it.
This feature will make your work easy to locate all the pages with 4xx and 5xx errors on your website. Now that the issues are apparent, you can easily mend your ways. Most of the time these errors if handled smartly, can help you get better on SEO.
Google webmaster tool can help you with different aspects of SEO and one of them is traffic analysis so that you can have an idea of how your website’s current situation is and how it can be improved. What keywords you should focus and what are the keywords that are less important in terms of traffic; moreover, it gives you the stat of impression vs. Clicks.
This feature covers the following aspects that can help you with SEO:
- Total Impression vs. Total Clicks
- Average Positions of keywords in the SERPs
- Top performing pages on the website.
On basis of that you can always analyze, what people are looking for when they come across your website and which areas of the website need more consideration.
You can also get your hands on some other interesting data about your website, with which you can easily make smart decision to perform better in Search engines without even paying the heavy fee to your SEO consultant. All you have to do is to Install your Google webmaster tool and get look of data in hand. SO what are you waiting for!