Link Building is very difficult to scale mainly because the only limit to link building is your creativity. You can always come up with innovative ideas, new resources and fresh ways to grab a link that points back to your website. This is all true, but you should still have a first-hand guide to get started.
Usually, when normal searchers go to search engines they search for the term they are looking for to get results against the query. After the results there are only two options, either they find the resource that they are looking for or they will try a new query to find the best possible results that fit their needs.
As a link builder you need to go beyond the normal search and move towards something advance that allows you to get more precise results and better link grabbing opportunities… so how exactly will you do that?
Mostly, when I start any link building project, I try to find good and quality directories that are very much relevant to my client’s industry!
Note: There are tons and tons of advance search operators but I have discussed only the ones that are simple yet effective!
Finding Quality and Relevant Directories
To find quality directories, here are some of the quick search operators that I normally use!
|travel * directory|
|“favorite links” travel|
|“favorite sites” travel|
The search quires mentioned above might not offer you tons of resources, but you probably will find quality links initially. However, this is not the point to stop, there are some more advance search operators that might prove to be good resources for you.
|travel “add url”|
|travel “add site”|
|travel “add your site”|
|travel “submit url”|
|travel “submit site”|
|travel “submit your site”|
|travel “submit * url”|
Note: There is a lot of mess available on the internet, especially when you are finding directories, these search operators might offer a good number of resources (directories), where you can add your link, but you always have to keep your quality meter on and eliminate the ones that are not meeting your quality standards.
Moving from directories, the next step is to find relevant and quality blogs and forums. I would, however, like to mention that I do not use blogs and forums anymore for link building, but most of the times blogs and forums allow you to build your initial reputation in the niche. You can use them as an intermediary between your website and the blog/forum, and allow substantial amount of referral traffic to move towards your website and possibly convert in to customers. I, personally, have witnessed a good amount of conversion through forum participation.
Finding Blogs and Forums using search operators
I, usually, use forums and blogs to understand the current trends in one particular niche, gather ideas about content to be presented, identify the problems that people in the industry are facing and assemble other relevant material and statistics. So, my major focus is to grab the gist of the discussions on blogs and forums that contain good amount of activity and interaction.
Here are few of the common advance search operators that I use to grab quality blogs and forums in any niche.
Finding the Guest Blogging Opportunities
You should now move forward towards Guest Blogging. Many have different opinions about guest writing opportunities, some find it toxic while others still find it a good way to grab quality links that pointback to your website. I am one of the believers of the latter mind set, I truly believe that this tactic in itself is very useful and convenient; it’s just that many people in the industry are abusing it and this is why Google and other search engines are keeping a close eye at this.
Anyway, if you are in to guest blogging for a bit of time, you probably know that there are tools like link prospector and myblogguest.com community, that can really help you with guest blogging, but I find using search operators more effective and beneficial rather than using the said tools!
Here are few of the search operators that I use to find guest blogging opportunities:
|travel “guest post”|
|travel “write for us”|
|travel “guest writer”|
|travel “guest blogger wanted”|
|travel “become a contributor”|
|travel “guest blog” + inanchor:contact|
There are many other formats that can be used to look for guest blogging opportunities, but these are the most simple and effective ones that anybody can remember!
Finding Review Websites
Before you think about moving to tactics like link sleuthing and 404 link building, where you will need tools like screaming frog, broken link checker, broken link builder and more, you should focus on getting reviews. This will not only offer you a link, but also help you increase your conversions online, especially if you are in the ecommerce industry.
Here are the search operators that will allow you to get access to the websites that allow paid reviews to different products.
|travel intext:”this is a sponsored post”|
|travel intext:”this is a Sponsored review”|
|travel inurl:”this is a sponsored post”|
|travel inurl:”this is a sponsored review”|
If you decide to use these advanced search operators, you probably will give a good start to your link building campaign and in the next phase, you can move towards advance link building tactics where you will need tools like Broken Link Building, Outdated Content Finder and the like.
Good luck with your next link building project!