As a marketer and as a user, I love Twitter!
It allows businesses to relay information to their consumers in a pithy and concise manner. Simultaneously, it is a great way to microblog and follow other influential people. If you are a business, you must improve your Twitter life to truly reap its benefits.
According to the platform, there are over 145 daily users on Twitter. And Mention reports that a whopping 500 million tweets are sent every day. And while this means that you can reach a significant chunk of your audience, it also means that the chances of your tweets getting lost is higher.
This is why you need to have a robust strategy for the platform.
Diagnose the problem before you improve your Twitter life
To understand how you can resolve the issue, you must first understand what the issue is. You can only improve your Twitter life if you know why your target audience isn’t engaging with you on the platform.
Here are some of the possible obstacles you might be facing.
1. Demographics of your target audience
Every social media platform has a very specific demographic. For instance, approximately 43 percent of Twitter users are 18 to 29-year-old males.
If your business caters to older individuals, there is a chance that despite all efforts, your Twitter won’t come to life.
2. Incorrect follower base
Merely getting Twitter followers is not enough. You must attract the right audience, as per your business’s products. If your audience does not engage with your tweets via retweets, replies, and likes, then you should seriously reconsider your strategy to determine if you are catering to the right audience or not.
In case you feel that your follower base is correct, you might have to rethink the content you are producing. It might be possible that your content is not aligned with the preferences of your user base.
3. Dead Audience
Effective use of Twitter calls for high engagement from users. If you are using Twitter as a one-way broadcasting channel, then your Twitter and the time consumed on it can actually do nothing for you or your brand.
4. Incorrect timing for posting
Because there is so much clutter online, unless you post at the right time, your tweets might never reach your audience. According to AMA, brands should post on Tuesday and Wednesday at 9 a.m. for optimum engagement.
5. Failure to interact with the audience
Twitter is not a one-way channel for you to broadcast how great your products or services are. If you do so, you won’t be successfully able to improve your Twitter life.
Check your Twitter account and see if you respond to the audience’s questions, suggestions, and queries. If you are not doing so, you have found your problem!
The Secret to rejuvenating your Twitter profile
To bring your twitter back to life, here are four hacks you can use.
1. Target the right people through Follower Wonk
Follower Wonk can be a great start to find the targeted audience and like-minded people on Twitter. Simply type in your keyword and location to find out a crowd of people having similar interests like yours!
The next step is to follow them and build relationships. Communication will help you to gather a wider audience around you that will eventually help promote your business.
Here is an example of how Adobe interacts with its followers.
2. Post at the right time via Buffer App
To make sure that you reach your audience on the right days at the right time without the task being inconvenient for you, you can make use of the Buffer app.
Buffer app allows you to schedule your tweet this way; you can keep your twitter active even while you are away. By posting on-peak hours, you will end up receiving more mentions, tweets, and RTs, which will help you make connections as well as to increase the number of followers over the period of time.
3. Be Real and Authentic
Twitter is all about being real! The idea is to be generous to your followers and act smartly. For instance, saying thanks to the new followers, people who mention you in their tweets, and even to those who RT you, will show your courteous nature and will encourage them to communicate with you.
For instance, Netflix takes it further up a notch by using its Twitter to create moments rather than merely retweeting them. This helps them in starting trends, which, as we know, works wonders in 2020!
4. Test, Alter, Optimize
No one size fits all. Implementing hacks can help increase your chances of engaging customers, but they don’t guarantee it. This is because every user base is different. What might work on one type of audience might not work on the other.
Hence, your strategy should always be flexible enough to incorporate changes.
For instance, while the majority of the world uses Twitter at 9 a.m. Maybe, followers from your target country don’t follow this. Once you gain insight into their peak hours, you can use your buffer app to schedule posts accordingly.
Similarly, maybe your brand personality might not align with what your consumers want from a brand of your industry. Therefore, you might have to change your tone to suit their preferences.
You are ready!
The answer to how to trend on twitter and to improve your Twitter life lies in finding the root cause of the problem. Then, proceed by fixing it via a mixture of tools and industry insights.
While I have personally tried and tested the two tools mentioned, there are various other tools out there that can be of help. If you feel that your problem will be best solved through them, you should definitely use them! In the world of social media, means don’t matter as much as the end.
To sum it up, I found the four steps to be immensely helpful when bringing my Twitter to life. I hope they help you too. If they do, let me know by commenting below.