Every start of the year, we always get to read a lot of recommended link building tactics by industry experts from the very first month of the year. Some are from their personal experiences; some are theoretical and even from the results of experiments they implemented in their link building campaign. Certainly, link building will always be important for any time of websites especially for newly launched websites where even the most basic link building becomes crucial such for exposure and awareness.
Without building the right links, your website may not be discovered by your target audience andyou may even find it difficult to rank at the top of search results for your target keyword phrases. But definitely, you can’t just go all the way in building links to your website as there are some dos and don’ts to follow when building links. So instead of recommending link building tactics for 2015, It could be good to share a link building checklist to ensure that everything is going to be fine after you build those links back to your website. Here we go!
The do’s in link building checklist for 2015
✔ Build your links only on relevant websites – Of course, you don’t want your links to drive irrelevant traffic be exposed on irrelevant websites.
✔ Build your links on quality websites – Certainly, your links should be able to help your website increase reputation and authority through being exposed on quality websites in your industry.
✔ Build your links on quality, relevant and highly engaged websites – Obviously, you don’t only build links for the sake of having links. You need audience interaction to improve trust factor.
✔ Avoid building links on penalized websites – Of course, you don’t want your website to have links from websites who violates Google guidelines!
✔ Build your links on geographically related sites – Similar to site relevancy, you only want your website to link from websites wherein your target geographic location.
✔ Avoid over using exact match keyword as internal, external or inbound anchor text link – This can put your website at risk if your anchor text profile does not look natural. – Diversify as Dr Pete says!
✔ Diversify your link profile -Don’t just focus on one source of links, focus on other link opportunities too! There are many fruits out there waiting to be harvested!
Now that we have a set of dos in link building for 2015, having ideas of what to avoid or the don’ts in link building can help you maintain your good looking link profile and keep you away from potential algorithmic and manual penalty. Let’s do this!
The don’ts in link building checklist for 2015
✔ Don’t build links on article directory sites – Matt Cuttts says no!
✔ Don’t build links on websites with pornographic content – Of course, no need for further explanation!
✔ Do not focus on getting only followed links – You need to make your link profile natural by mixing with nofollow links. After all, nofollow links are still links and can give positive results!
✔ Don’t build links in author bio section when guest blogging – It has been widely abused in developing optimized anchor text of those who try to manipulate their rankings. So don’t stick a fork in it!
✔ Don’t buy links! – Just don’t.
✔ Don’t just build inbound links to your homepage! Of course, your site’s other pages need exposure on related sites! Don’t spoil your homepage!
✔ Don’t use spammy words like cheap, affordable or free + keyword in your anchor text. – They look very promotional and you will get burned eventually.
✔ Don’t just focus on one source of link. – Of course, using a lot of link sources really helps a lot in SEO and besides, there are many fish in the sea waiting to be hooked!
✔ Don’t use dofollow tag on links in your Press Release campaigns
✔ Don’t participate in link exchange!
Alright! You are all set to start your link building campaign for 2015. By keeping those checklist in mind and avoiding unethical SEO approach, you can be sure that your website is in good hands. But remember that link building should not be your only focus when marketing or promotinga website online. Giving your visitors good user experience and quality information they can use willingly for their benefits is still your main priority to get your audience’s trust and loyalty.