SEO is an ever-changing industry, which clearly means that what works today might not work tomorrow. Meta keyword tag is the living breathing example for it, being an integral part of SEO in past, keyword tag does not possesses any value now inspite of the fact experts like SEOmoz strongly recommend removing this tag from your code.
As link building is one of the primaries for the overall SEO Strategy, it will not be wrong to say that today link building has evolved like never before.
Link Building in the Early Era:
It’s not very long since SEO became popular and businesses started investing in it but due to its ever changing nature a lot has been changed in the SEO sphere over time. Link Building in the early era was simple. It was a plain number game, in order to get to the top of search engine for the desired key phrases all it took was some links from directories, forums and article directories and you were done.
You could use anchor links in the blog comment and submit your comment to multiple blog directories and this link in the anchor text would help you bump up your positions in search engines. Similar was the case with forums.
Likewise in the early era, link from article directories were as easy as peanuts, draft an article, spin and submit it to all article directories… and you were the Winner!
Link Building after Google Animals:
After the origin of Google animals, I mean the two famous Google Panda and Penguin updates. SEO in general and link building in particular changed a lot after these updates. What worked in the pre-Panda world counts as SPAM in the post Panda world! Blog Comment links that were counted as a positive vote to website previously are now reckoned as an SPAM activity and gives a negative impact to the overall website.
Thin content, which was supposed to be an easy way to get link, became a strong indicator of un-ethical website in the eye of Google.
After the updates, an ethical website would now need legitimate links that look natural, qualified and relevant to the niche. Websites that do not look natural especially in terms of links will get a hard hit from search engine; and of penguin is dedicated to hunt these kinds of websites.
Link building method went through a drastic change after these updates and people who were focused on forums and blog comments had to change their strategy and moved towards Guest Blogging, Infographics, Interviews, Quiz, Competitions and many such link baiting techniques to draw natural, quality and relevant links pointing to the website.
Link Building in the Coming Era:
People who tag “SEO as dead” might not stop but believe me or not, neither search engine nor SEO is losing its worth in the coming years. According to a study, presently the demand of SEO is increased by 112% and will keep growing in the years to come!
Link Building is going to be creative and inventive like never before and link builders actually have to think out of the box to get audience’s attention and links.
I believe with the passing time, link building will not only remain a job to sit in front of the computer and get the shit done. Instead, it is time for link builders to actually make a move and step on the ground to create such a content (i.e videos, research, interviews etc.) that actually get clicks by the targeted audience and they willing link to it. Often times, SEOs meet other SEOs in person at events for relationship building but now they would have to get along with that targeted niche of their client to create authentic links.
For example if you are working for a music company, meeting with other solo music players and combining them to make a band for Jamming can be counted as a good activity. It will not only attract the music lovers but will also give you a lot to talk about in the music sphere. You can also connect with people through blogs, forums and event which will eventually have a direct impact on the business sales.
SEO, in the upcoming days is going to be more difficult so if you are planning to stick up to old technique instead of pacing with the fast moving world you will be soon out of the game.
Think big; expect more animals in Google’s family and prepare yourself to fight against them so they don’t eat your business overnight.