2014 is almost about to end and from the SEO and Digital Marketing stand point this was yet another crazy year; lots of things changed, myths died, confusions solved and new confusions arise. If I had to look back at 2014, the one thing that broke the SEO industry in 2014 was the chaos created by Guest Blogging.
In the beginning of the year, Google’s front face Matt Cutts updated his blog and slammed officially Guest Blogging. There was a lot of chaos that followed. A Lot of people I knew stopped writing guest posts some stopped offering guest blogging as a service and others actually started sending emails to bloggers and requested them to remove a guest post if possible.
Personally, I am a big supporter of Guest Blogging and have explained a number of times on my own blog why I will continue with it as part of my strategy. And even as the year comes to an end, I am still firm on my words and will continue to use it as part of my digital marketing strategy in 2015 because I never thought of it as a link building idea – rather it was always a branding tactic for me.
So, What Link Building tactics I am going to use in 2015?
Yes, I will use Guest Blogging in 2015 but not to build links for the website, rather to get the brand’s name out to the targeted audience. Below is a list of link building tactics I am going to use in 2015. I am not saying this is a complete list but it still covers most of the important tactics.
Resource Page Link Building
Practically speaking, this idea takes more time but the response and success rate is pretty much depends upon the industry you are catering to and the quality of your resources. Let’s suppose if you are in the blogging or teaching industry, you will get many opportunities to place a link in different resources where as if your niche is pest control, the number of opportunities will be fewer.
One of the reasons why this is in my list of link building tactics is because this encourages businesses to create meaningful content that matters to their target audience.
Simple, old School but very powerful; you know a relevant website that can be linked back to yours, grab their email or phone, personalize your pitch and politely ask for a link. This works well when you know a website that has a slightly different business than yours but can share the audience.
For instance, you offer window shades within a particular area and you know a website that offers home décor services. If you are in a similar geographic location, they will most likely agree to link to your website as both audiences are similar.
Social Media for Links
For brands, the social media is a place to build communication and interaction with people, but for SEO’s this platform is a great way of generating tons of quality links for websites.
Julie Joyce once suggested me IceRocket and this is a great tool to scan Facebook feeds, blogs and twitter against your keywords.
Competitor Analysis with eyes wide Open
Competitor Analysis is not a new word for link builders; they have done this in the past but after the first penguin update, things changed and people stopped doing it. Honestly speaking, the idea itself was not wrong; it’s just that people generally follow their competitor’s link profiles blindly eventually putting their own profile at stake.
Here, from eyes wide open, what I really mean is to look in to the competitor’s links and manually analyze every link and see if getting a link from that website is worthy enough or not for your own benefit.
Get Links Naturally
The most powerful and amazing links a.k.a Natural links. The idea is to create epic content from time to time on your website and promote your content properly if your content was good enough and spread through the right kind of audience, you probably will get few natural links from quality websites.
It’s a lot of hard work but it always pay off!
Hack your Natural links
You got a natural link? Great! The better idea is to uncover the profile of the website that is linking back to you naturally and see what other websites are linking to them. I have seen many great opportunities in this scenario. If you are going to do it right the opportunities are countless.
I know what people have written in the past about infographics and how they consider them worthless. In my opinion, overdoing anything is dangerous but when executed within limits it can get you great links.
Remember, creating an infographic is not enough; you need to promote it properly. I was a consultant at a mobile application development company and the outreach guy there; actually got a link from PC World just by promoting infographics.
Overused words in the link building world but on practical grounds, not many people are using this as this needs a considerable amount of time, expertise, and patience. Plus; this kind of tactic is almost impossible to manipulate by spammy tactics and tricks.
The idea is to simply spend time, build connections, prove your expert level and turn that connection into relationship to build links.
Sponsor or Charity
This is a simple, easy and kind of old school idea, but in my experience, a few years back businesses weren’t ready to spend their money in these areas as they are now or will be 2015. This will be my top suggestion to me and to businesses who want to build links as well as branding.
Hacking YouTube Videos
This is my favorite. The idea is to search though the YouTube videos that are related to your industry and see what videos are getting most links (keep the quality check on), create equally powerful content and outreach to the websites that are linking back to that video while smartly requesting for a link. I have personally used this and the results are pretty mind blowing and this is one of the reasons I am going to use this in 2015.
Remember, this video idea, I used it in the fashion industry so results can be different especially for boring niches.
If you notice this post closely, I have passed one link to Moz.com because I am using their picture. This is exactly what I am going to do for myself and for my clients in 2015. I will spend some money on creating customized images and allow people to re-use it for free. All I need is a link back to the image source as a credit 🙂
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