Just like many others, I, too, faced a lot of difficulties and setbacks as a digital marketer. Sometimes, the biggest of lessons learned were in the most unexpected places. Exhibit A – Automated Tweets! While they may sound like saviors, I discovered (the hard way) that they can also be quite detrimental. Let us start …
Why Automated Tweets Is NOT Really A Good Option! Read More »
The term user behavior is self-explanatory. It means ‘the way user(s) behaves.’ Yes, that explains it all. But we know this, right? After all, we are doing SEO for this one reason: to make users feel like our pages are tailored for them. They should land on our pages and find the exact answer to …
How User Behavior Affects Your SEO – A Complete Guide Read More »
Recently, I was helping a local business in optimizing its online presence. In doing so, I developed a newfound respect for businesses that rank highly for local searches. This is because it illustrates the amount of effort they made by adopting the various local search ranking factors in their SEO strategy. Ranking highly for local …
6 Local Search Ranking Factors To Boost Your Online Presence Read More »
I am sure avid readers of my blog already know this about me – I love anything and everything pertaining to SEO. Apart from being my profession, there is just something exhilarating about conducting off-page and on-page optimization and watching the search engine ranking climb up! Even if you aren’t like me, I am positive …
Importance Of On-Page Optimization And How To Do It Right! Read More »
Today is one of those days of self-reflection for me. As I finished a team meeting, I was taken back to when our business was just starting out. Just like other startups with low marketing budgets, we were always thinking about how to make the most of our limited cash flow. Now, often at times, …
Things Startups With Low Marketing Budgets Can Do! Read More »
Star Wars has a special place in my heart. To this day, I love the scene of Yoda lifting up Luke’s X-Wing through only his force. To me, it signifies not underestimating anyone’s abilities. It’s not hard to tell that Yoda is one of my favorite characters. In fact, Yoda’s quotes for entrepreneurs help me …
COVID-19 has caused havoc in the lives of many. As we adjust to the new norm, each of us had to adjust to the loss of lives around us. SEO community as a whole also experienced one such loss as RankSense CEO Hamlet Batista was taken away from the world, a little too soon. Hamlet …
And just like that, another year has gone by! Now that we have entered 2021, it is time for one of my favorite activities – conducting an SEO audit to see how I can further improve my ranking. This involves assessing various content factors. Why do I (and probably you) need to plan an SEO …
Planning An SEO Audit? 5 Website Content Factors To Assess Read More »
Yeah! My website is up and running! After weeks of marketing, visitors are finally trickling in to check out what I have to offer. But something is off. Analytics reveal that people visiting my site never click on anything. For no apparent reason, they leave, never to return. It’s clear that people are bouncing. Why …
4 Ways To Decrease Bounce Rate That Every Marketer Should Know Read More »
Customers are the essential pieces of your business puzzle. They help you remain competitive and profitable. But that also means you need a steady stream of traffic to your website in order to stay viable in the digital landscape. With a fair share of customers beginning their buying journeys on a search engine, it seems …
Is Search Engine Your Major Traffic Driving Channel? Think Again! Read More »
