local search ranking factors

6 Local Search Ranking Factors To Boost Your Online Presence

Recently, I was helping a local business in optimizing its online presence. In doing so, I developed a newfound respect for businesses that rank highly for local searches. This is because it illustrates the amount of effort they made by adopting the various local search ranking factors in their SEO strategy. Ranking highly for local …

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4 Ways To Decrease Bounce Rate That Every Marketer Should Know

Yeah! My website is up and running! After weeks of marketing, visitors are finally trickling in to check out what I have to offer. But something is off. Analytics reveal that people visiting my site never click on anything. For no apparent reason, they leave, never to return. It’s clear that people are bouncing. Why …

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traffic driving channel

Is Search Engine Your Major Traffic Driving Channel? Think Again!

Customers are the essential pieces of your business puzzle. They help you remain competitive and profitable. But that also means you need a steady stream of traffic to your website in order to stay viable in the digital landscape. With a fair share of customers beginning their buying journeys on a search engine, it seems …

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