Blogging is one of the most commonly used platforms by people and businesses around the globe. One of the reasons why such a huge number of users are adopting the blogging culture at such a fast pace because it doesn’t require substantial investment for setup and you can start attracting traffic by writing quality content by just clicking the publish button.
This may sound pretty easy but the no one can deny the fact that more than 80 percent of blogs fail for multiple reasons, while others get low or mediocre success only a few actually understand the science of blogging and become big names like Search Engine Land, Mashable.com , etc.
How to become a big name in the blogging arena is a discussion reserved for another time and it requires great timing, luck and years in the market but there is one thing that most bloggers forget which leads to low or no exposure to their blog, which later causes failure.
What should bloggers do once they hit the publish button?
Writing a quality post is not enough but there are several things you should do after hitting the publish button in order to make the post a success and to get a good deal of exposure. Today, I will discuss each step in detail so that anyone can follow these steps and make their next post successful.
There are many websites that will allow you to do that for FREE and if you are using WordPress they have this option of sending automatic pings to search engines every time you update your blog.
If you are using Ping-O-matic, to send pings to blogs, news websites and search engines all you have to do is to add your blog name, URL of the home page and feed URL, it will send your update to all the top blogs, news websites and search engines.
Blogger without an active social profile is like a man lying on the middle of the road ready to be hit. And if you question that why you should be active on social media, when gurus like Seth Godin are not, then I guess the answer lies within your question, go look for it.
Once your post goes live, the next thing you should do is to Tweet about it on social media platforms like Twitter, Facebook, LinkedIn and Google+. This will help your followers know that your blog is updated and if they find it interesting they will share it with their circles by re-tweeting it or mentioning it with others. This way you’ll be able to attract audience.
If your targeted audience is in a difference time zone than yours, then try to schedule the post using apps like Buffer App or Hootsuite.
Keep your subscribers updated
If you do not have the option to subscribe to your blog, you are making a huge mistake there. Use Feedburner to allow visitors to subscribe to your blog and send them an update whenever you update your blog.
The reason why subscribers are the most powerful traffic you will receive is because they will be your loyal readers, they will most probably share your stuff with their circles than others. They can also help you build an engaging community by commenting on your blog and suggesting changes for the better.
Try not to send them update 3 times a day and annoying ones, they will tend to unsubscribe to you which will have a direct impact on your blog’s growth.
Send customized emails to the people/blog you mention
Most bloggers don’t link back to the third party content or the blogs that contain similar content and this misconception leads them to failure in the longer run. In my opinion, users as well as Google appreciate your links to third party website if they are non-commercial and add value to the content.
Let’s suppose you have a blog post where you have linked out to several good resources (may be an industry roundup or just a general post!), all you have to do is to write a customize email to let them know that you have added their name in the post and a live link of the post. It is also recommended to request them to pass feedback about the post and also share it with their circles.
Emailing the people you have mentioned in the blog post will introduce you to new audience and give you a chance to increase your blog traffic by encouraging them to subscribe to your blog.
Find similar blogs
Use Google to quickly search for blogs that are related to your topic and are ranking on the top. I recently wrote a post about outreaching emails so I did a quick search on Google about this and this is what I have got as a result.
Now you have the list available, the next thing you should do is to collect the authors at one place and email them to ask if they can pass feedback about the post and share it with their circles. You can also ask them to consider them to add a link of the post in their blog post as the posts are similar (there are less chances for it but if your post is awesome, you might hear ayes regarding this every once in a while).
This activity will help you cater more audience for the blog post plus some good quality links from diversified sources.
No I am not asking you to fetch the back link profile of your business competitor and follow their links. All I am saying is use the keyword in Google search to see what blog posts are ranking on the top spots of Google and then pick one that contains the strong link profile (that URL not the complete website)
I used OSE for this but you can use other tools like Ahrefs or Majestic SEO do the similar stuff. The idea is to scan the backlinks of the post and see how many of them are manually achievable and in step two, email those domains/websites/blogs and request them to add your link in the piece too.
It is almost impossible that you can get a link from all the resources from where your competitor post is getting but you will definitely get some great links out of it.
There are many bloggers who usually cover industry roundups and everyone tries to get an inclusion in the industry roundups.
When you know who are the people who work on roundups, just quickly email them and let them know about your post and why it should be covered by them in their weekly or monthly roundups.
There are tons of other things bloggers can do that includes adding the link in the upcoming posts and guest posts but they are all long term strategies and the effect is not visible within a few days. Above given are the steps that every blogger should cover whenever they update their blog.
Are you ready to bring more traffic, links, subscribers and possible leads for your business through your next blog post?
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