This meme is for every SEO who has been in the industry longer than a day. You thought you were getting into SEO to do SEO. In reality you need to spend 1/2 of your time educating clients and the 1/2 of your time working on SEO.
If you are an in-house SEO, you need to educate your team on the long-term value of SEO. If you are a freelance SEO; you need to educate your potential clients about the process of SEO, how long it will take, how much time and money it will take and what the end-goal’s payoff will be. I have found that setting up my client’s expectations is a crucial step to having a happy long-term relationship with my them.
Best of luck.
At SEtalks, we convince search engines to talk about our client’s businesses. Via our upbeat strategies and innovative techniques, we strengthen the online presence for businesses. We work on the motto “We win only when our clients do.”