A study by GrowthBadger suggests that more than 5 million blogs are published each day. Do you think your blog will be noticed? Not unless the topic of your next blog post is worth reading, sharing, and remembering.
The topic you select for your blog leaves a lasting impression on the reader. If the topic is not enticing readers and they are not able to relate with it, they will not share it. The blog will be lost like many others in the digital cosmos.
Businesses who are serious about creating an impact and developing a long-haul reputation plan their blog topics. The topic selection should be a well-thought-out process.
Don’t worry; I am not going to suggest a never-ending checklist that you must follow to build authority with your blogs. I will just lay down some tried and tested tips that work every time anyone follows it.
The first significant thing that you need to begin with is understanding your target audience.
A blog without a better understanding of the target audience is like hitting a target with blindfolds on. Sure, you’ll hit something, but where and when, you don’t have any idea.
Companies write blogs to get attention from customers from across the globe. But if you don’t start with your target audience, all your efforts will be ruined.
For instance, if you pick a topic and write a lengthy post for the Middle Eastern market, readers will not read it because they prefer short blogs.
Conversely, the USA and the UK markets love lengthy blogs.
Exploring the quick formula to design the topic of your next blog post
To get your blog noticed in the deep sea of the digital world, the following basic means will help you to develop blog topics in just a few minutes.
If you want to know which topic is popular among the readers, Answerthepublic is a website that will help you decide in just minutes.
Just use one keyword and hit the search button. The website will provide you questions in a visualization form about what people ask related to your keyword.
If you pick a topic of your next blog post from this website and answer all the questions that people are asking, there is a chance that more people will read the blog, and it will be shared with others for sure.
Reddit is one of the most underrated topic selection tools available on the internet. I don’t even know why bloggers don’t utilize the power of suggestion to select their blog topics.
Just search a keyword, and related subreddits with questions that people ask regarding that topic will appear.
You can create a topic based upon popular questions that people are asking. I’ve been using this method quite a lot lately, and you can’t even imagine the amount of traffic it generates.
You might have heard of this one a lot because this is one of the best data analysis tools.
BuzzSumo Keyword research helps in finding the most popular and buzz topics trending on the internet.
You can quickly sort out topics with the most engagement and write similar topics with a detailed personal analysis.
Oh, by the way, you can steal the best ideas of your competitors too. Give every topic a personal touch, and your topics will be popular too.
I recently came across this fantastic medium. Start by choosing the topics you are interested in. Every day, Medium will share topics related to your choosing.
The more you read, the more customized suggestions you’ll get on your selected topics.
You will not only get topic suggestions, but you’ll also get to read the top-most writers, and you can directly communicate with them to learn how they write and pick topics.
You can follow popular publications and see what type of topics they are using to generate massive traffic on their website.
Medium is a free medium that helps you build authority, improve your craft, and network with experts worldwide. If you haven’t started using it soon, your competitor will take advantage of it.
If your target audience is corporate giants, then LinkedIn Pulse is something that will help you a lot.
You’ll find articles written by professionals for ordinary people. You’ll get suggestions, answer to your queries, and see how influencers are making the most of the platform.
The more time you spend on LinkedIn, the more you’ll learn what people are looking for in a blog.
You can even create a company account and start posting blogs directly on LinkedIn. This will develop your reputation, and at the same time, you’ll connect with customers who are serious about doing business with you.
Bear in mind that LinkedIn is a professional network. So, spamming groups or inboxing people can end up banning your profile.
The trick is to be as normal as much as you can. Let the right people come to you with the content you produce.
In the end, choosing a blog topic means a lot if you are in the business of driving sales, generating traffic on your website, and network with customers.
The idea of a blog is to provide value to your customers. If the topic of your next blog post is not giving out value, there is no way people will read and forward it. That’s why it is essential to choose your topic carefully.
The above methods will help you know which topics are trending in the market, and you can create blog topics around those. Get feedback from people and keep producing content that is loved by your audience.