The moment you are ready with a conversion friendly website, the next thing you need is a better visibility in search engines for your targeted key phrases. As a startup owner you are already dealing with lots of different stuff and SEO on the other hand is a time taking job, which is why many startup owners find it smart to outsource this job to agencies to make their lives a bit easier.
There are tons and tons of companies offering SEO solutions but unfortunately there are very few companies who can provide the kind of results you require for your business using white hat tactics. Companies sale SEO services in different ways, some people offer full service SEO, other emphasize more on link building, few focus on content marketing and more.
There is no right or a defined path of offering SEO service but there are quite a few wrong ways that you should be aware of and if someone is selling these kind of services you should better back off no matter how catchy their proposal is!
Pay Per Result SEO
Back in September 2013, I wrote an article that talks about pay per result SEO in detail and why it’s a bad idea.
It sounds so fascinating that you only have to pay when the results arrive and your accountant might recommend you to give that proposal another look but it’s a bad idea in the longer run, especially if you’re branding through your website.
Actually, Google does not allow anyone to guarantee the results as their ranking algorithm are always in a continuous state of change so even if you get your desired keywords ranking you might or might not stay there for long. Imagine a scenario where an agency commit you to get first page ranking for a highly competitive keyword and after few months they even manage to achieve that but the moment you pay, you are gone back to later pages in Google for that term.
Another reason why Pay per Result model for SEO is a bad idea is because Google is playing around with their algorithm all the time and it’s very difficult to get better rankings for competitive keywords in weeks and months. This clearly means no money for the service providers, so in order to make profits, they might use unethical tactics to improve rankings for a short period of time which in the longer run can hurt website rankings and reputation.
I hate when people offer SEO services that says 10 Guest posting, 20 Social Bookmarks, 40 Articles, 60 Directories and what’s not! If someone is offering you this kind of service, you probably know what to do next.
I understand the fact that this built-in package is scalable and as a business owner you find it better as compared to the one that say, we will create quality content and reach out to like-minded people which might bring you some quality links back to your website.
The reason why built-in packages for SEO is a bad idea, is because this will always allow the service provider to compromise on quality in order to achieve the targets. Suppose if there are some quality bloggers who are taking time to update the link, in this package they have to find some other low quality bloggers, so that they can hit the minimum number given in the proposal.
When you will get a link from low quality site, this will hurt your rankings instead of helping it.
So, Is SEO intangible?
Yes and No!
There are some parts of SEO that are tangible like number of outreach to bloggers, building communication with bloggers, writing and more but living the guest post, update of the page on 3rd party website and similar kind of things are not in control of any webmaster so it’s very difficult to measure it accordingly.
The best idea is to go for a service provider who might not make a mountain of a mole hill and promises you all those pretty but unattainable results but one who understands the system very well and instead of telling you that you will hit the rooftop in three months, he can give you decent and real numbers that he can target each month without a problem.
Pro Tip: It is very important to hire a consultant or an agency who is good at communication or else you might always have a problem with reporting and tracking the progress.