SEO Services model you should avoid as a Business

  • May 26, 2015
  • SEO
48 Comments

The moment you are ready with a conversion friendly website, the next thing you need is a better visibility in search engines for your targeted key phrases. As a startup owner you are already dealing with lots of different stuff and SEO on the other hand is a time taking job, which is why many startup owners find it smart to outsource this job to agencies to make their lives a bit easier.

There are tons and tons of companies offering SEO solutions but unfortunately there are very few companies who can provide the kind of results you require for your business using white hat tactics. Companies sale SEO services in different ways, some people offer full service SEO, other emphasize more on link building, few focus on content marketing and more.

There is no right or a defined path of offering SEO service but there are quite a few wrong ways that you should be aware of and if someone is selling these kind of services you should better back off no matter how catchy their proposal is!

Pay Per Result SEO

Back in September 2013, I wrote an article that talks about pay per result SEO in detail and why it’s a bad idea.

It sounds so fascinating that you only have to pay when the results arrive and your accountant might recommend you to give that proposal another look but it’s a bad idea in the longer run, especially if you’re branding through your website.

Actually, Google does not allow anyone to guarantee the results as their ranking algorithm are always in a continuous state of change so even if you get your desired keywords ranking you might or might not stay there for long. Imagine a scenario where an agency commit you to get first page ranking for a highly competitive keyword and after few months they even manage to achieve that but the moment you pay, you are gone back to later pages in Google for that term.

Another reason why Pay per Result model for SEO is a bad idea is because Google is playing around with their algorithm all the time and it’s very difficult to get better rankings for competitive keywords in weeks and months. This clearly means no money for the service providers, so in order to make profits, they might use unethical tactics to improve rankings for a short period of time which in the longer run can hurt website rankings and reputation.

Built-in Package

I hate when people offer SEO services that says 10 Guest posting, 20 Social Bookmarks, 40 Articles, 60 Directories and what’s not! If someone is offering you this kind of service, you probably know what to do next.

I understand the fact that this built-in package is scalable and as a business owner you find it better as compared to the one that say, we will create quality content and reach out to like-minded people which might bring you some quality links back to your website.

The reason why built-in packages for SEO is a bad idea, is because this will always allow the service provider to compromise on quality in order to achieve the targets. Suppose if there are some quality bloggers who are taking time to update the link, in this package they have to find some other low quality bloggers, so that they can hit the minimum number given in the proposal.

When you will get a link from low quality site, this will hurt your rankings instead of helping it.

So, Is SEO intangible?

Yes and No!

There are some parts of SEO that are tangible like number of outreach to bloggers, building communication with bloggers, writing and more but living the guest post, update of the page on 3rd party website and similar kind of things are not in control of any webmaster so it’s very difficult to measure it accordingly.

The best idea is to go for a service provider who might not make a mountain of a mole hill and promises you all those pretty but unattainable results but one who understands the system very well and instead of telling you that you will hit the rooftop in three months, he can give you decent and real numbers that he can target each month without a problem.

Pro Tip: It is very important to hire a consultant or an agency who is good at communication or else you might always have a problem with reporting and tracking the progress.

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48 Comments
  1. Reply

    A very well written and explained article, I completely agreed to what you have written

  2. Reply

    A very well written and explained article, I completely agreed to what you have written

  3. Reply

    A very well written and explained article, I completely agreed to what you have written

    • AvatarJames Bond
    • August 4, 2015
    Reply

    I have not heard no so much about the seo but thanks for sharing the useful information.

    As according to my knowledge we can not only depend on the Various seo’s as the site ranking automatically increases as according to the time & its results also starts to come in the +ve way.

    • AvatarJames Bond
    • August 4, 2015
    Reply

    I have not heard no so much about the seo but thanks for sharing the useful information.

    As according to my knowledge we can not only depend on the Various seo’s as the site ranking automatically increases as according to the time & its results also starts to come in the +ve way.

    • AvatarJames Bond
    • August 4, 2015
    Reply

    I have not heard no so much about the seo but thanks for sharing the useful information.

    As according to my knowledge we can not only depend on the Various seo’s as the site ranking automatically increases as according to the time & its results also starts to come in the +ve way.

    • AvatarAlvin
    • July 10, 2015
    Reply

    Finally, a post with some sense when it comes to SEO. I can’t believe the amount of companies who blindly fall for companies who promise to do a lot of work (such as blog submissions, directories e.t.c. which may not even work and are mostly outdated methods). Instead, companies should pick SEO services based on quality and improvements on search engines. Without improvement, it’s not called SEO but called lying to oneself.

    • AvatarAlvin
    • July 10, 2015
    Reply

    Finally, a post with some sense when it comes to SEO. I can’t believe the amount of companies who blindly fall for companies who promise to do a lot of work (such as blog submissions, directories e.t.c. which may not even work and are mostly outdated methods). Instead, companies should pick SEO services based on quality and improvements on search engines. Without improvement, it’s not called SEO but called lying to oneself.

    • AvatarAlvin
    • July 10, 2015
    Reply

    Finally, a post with some sense when it comes to SEO. I can’t believe the amount of companies who blindly fall for companies who promise to do a lot of work (such as blog submissions, directories e.t.c. which may not even work and are mostly outdated methods). Instead, companies should pick SEO services based on quality and improvements on search engines. Without improvement, it’s not called SEO but called lying to oneself.

    • AvatarChris flynn
    • June 26, 2015
    Reply

    Excellent article for small online business lovers, i isn’t know about these type of seo series yet, but thanks to your blog.
    .

    • AvatarChris flynn
    • June 26, 2015
    Reply

    Excellent article for small online business lovers, i isn’t know about these type of seo series yet, but thanks to your blog.
    .

    • AvatarChris flynn
    • June 26, 2015
    Reply

    Excellent article for small online business lovers, i isn’t know about these type of seo series yet, but thanks to your blog.
    .

    • AvatarMakki Jakwani
    • June 15, 2015
    Reply

    Nice Article! The only question I have is what SEO executives should do who are responsible for both quality backlinks yielding results and link targets i.e. numbers? How an ideal balanced scenario could be achieved?

    • AvatarMakki Jakwani
    • June 15, 2015
    Reply

    Nice Article! The only question I have is what SEO executives should do who are responsible for both quality backlinks yielding results and link targets i.e. numbers? How an ideal balanced scenario could be achieved?

    • AvatarMakki Jakwani
    • June 15, 2015
    Reply

    Nice Article! The only question I have is what SEO executives should do who are responsible for both quality backlinks yielding results and link targets i.e. numbers? How an ideal balanced scenario could be achieved?

  4. Reply

    I think its okay to go for a pay per result SEO method, but the results shouldn’t be depending on the keyword rankings. For example the agreement could be for an increase in traffic while maintaining the conversion rate. This way the website owner benefits and the SEO service provider can also reap the benefits. I have always found that as long as you deliver results people are willing to pay extra for your services.

  5. Reply

    I think its okay to go for a pay per result SEO method, but the results shouldn’t be depending on the keyword rankings. For example the agreement could be for an increase in traffic while maintaining the conversion rate. This way the website owner benefits and the SEO service provider can also reap the benefits. I have always found that as long as you deliver results people are willing to pay extra for your services.

  6. Reply

    I think its okay to go for a pay per result SEO method, but the results shouldn’t be depending on the keyword rankings. For example the agreement could be for an increase in traffic while maintaining the conversion rate. This way the website owner benefits and the SEO service provider can also reap the benefits. I have always found that as long as you deliver results people are willing to pay extra for your services.

  7. Reply

    The problem I see is that a lot of consumers are sort of trapped. SEO companies that tend to rank in the top spots for local terms gamed their way to that position. Then they tell their customers (we get results) when all they’ve really done is trick Google long enough to grab those customers.

    Then the clients of these companies act surprised when they get whacked right along with the shady company.

    it’s and impossible position for businesses.

  8. Reply

    The problem I see is that a lot of consumers are sort of trapped. SEO companies that tend to rank in the top spots for local terms gamed their way to that position. Then they tell their customers (we get results) when all they’ve really done is trick Google long enough to grab those customers.

    Then the clients of these companies act surprised when they get whacked right along with the shady company.

    it’s and impossible position for businesses.

  9. Reply

    The problem I see is that a lot of consumers are sort of trapped. SEO companies that tend to rank in the top spots for local terms gamed their way to that position. Then they tell their customers (we get results) when all they’ve really done is trick Google long enough to grab those customers.

    Then the clients of these companies act surprised when they get whacked right along with the shady company.

    it’s and impossible position for businesses.

  10. Reply

    As per my opinion you should start SEO campaign by dividing your budget. Initially you should invest 30% of total budget for organic SEO and 70% on Paid campaigning. Gradually when your website authority starts building then shift your budget to organic SEO. After 4 or 5 month you should start complete investment in organic SEO instead of paid campaign. As i am suggesting because Organic Ranking will remain consistent if you achieve first page where as in paid campaigning you should remain on top till you invest. So Organic SEO still much better.

  11. Reply

    As per my opinion you should start SEO campaign by dividing your budget. Initially you should invest 30% of total budget for organic SEO and 70% on Paid campaigning. Gradually when your website authority starts building then shift your budget to organic SEO. After 4 or 5 month you should start complete investment in organic SEO instead of paid campaign. As i am suggesting because Organic Ranking will remain consistent if you achieve first page where as in paid campaigning you should remain on top till you invest. So Organic SEO still much better.

  12. Reply

    As per my opinion you should start SEO campaign by dividing your budget. Initially you should invest 30% of total budget for organic SEO and 70% on Paid campaigning. Gradually when your website authority starts building then shift your budget to organic SEO. After 4 or 5 month you should start complete investment in organic SEO instead of paid campaign. As i am suggesting because Organic Ranking will remain consistent if you achieve first page where as in paid campaigning you should remain on top till you invest. So Organic SEO still much better.

  13. Reply

    Love your articles! Can you make them printer friendly, please? 🙂

    • Reply

      Glad you like it Kelli! At the moment the article is not available in the print version but I will soon upload the printable version on any document sharing website and will drop you a link here.

      Thanks 🙂

  14. Reply

    Love your articles! Can you make them printer friendly, please? 🙂

    • Reply

      Glad you like it Kelli! At the moment the article is not available in the print version but I will soon upload the printable version on any document sharing website and will drop you a link here.

      Thanks 🙂

  15. Reply

    Love your articles! Can you make them printer friendly, please? 🙂

    • Reply

      Glad you like it Kelli! At the moment the article is not available in the print version but I will soon upload the printable version on any document sharing website and will drop you a link here.

      Thanks 🙂

    • AvatarBrian Juntti
    • May 31, 2015
    Reply

    There’s really no substitute for publishing quality, optimized blog content over time to improve your ranking. Everything else is a short cut that will likely not last or could hurt you in the long run.

    • Reply

      There is no shortcut to great content which other than rankings can win the hearts of the target audience, which is very important for any brand who love their audience.

      Glad you like it Brian.

    • AvatarBrian Juntti
    • May 31, 2015
    Reply

    There’s really no substitute for publishing quality, optimized blog content over time to improve your ranking. Everything else is a short cut that will likely not last or could hurt you in the long run.

    • Reply

      There is no shortcut to great content which other than rankings can win the hearts of the target audience, which is very important for any brand who love their audience.

      Glad you like it Brian.

    • AvatarBrian Juntti
    • May 31, 2015
    Reply

    There’s really no substitute for publishing quality, optimized blog content over time to improve your ranking. Everything else is a short cut that will likely not last or could hurt you in the long run.

    • Reply

      There is no shortcut to great content which other than rankings can win the hearts of the target audience, which is very important for any brand who love their audience.

      Glad you like it Brian.

  16. Reply

    Totally agree with this…especially the paying for results. From my experience that leads to crap tactics that come back to bite you in the behind.

    • Reply

      It’s actually a big waste of money if you talk about long term strategy. As discussed, ethical SEO take time and people who offer pay per result has to use black hat tactics in order to bring desired results to get some money out of your pocket.

      Plus the natural system of SERP don’t allow any website to stay on the first page for ever if they don’t continuously work for it, which makes pay per results again very questionable.

      Thanks mam for taking time and going through the post.

  17. Reply

    Totally agree with this…especially the paying for results. From my experience that leads to crap tactics that come back to bite you in the behind.

    • Reply

      It’s actually a big waste of money if you talk about long term strategy. As discussed, ethical SEO take time and people who offer pay per result has to use black hat tactics in order to bring desired results to get some money out of your pocket.

      Plus the natural system of SERP don’t allow any website to stay on the first page for ever if they don’t continuously work for it, which makes pay per results again very questionable.

      Thanks mam for taking time and going through the post.

  18. Reply

    Totally agree with this…especially the paying for results. From my experience that leads to crap tactics that come back to bite you in the behind.

    • Reply

      It’s actually a big waste of money if you talk about long term strategy. As discussed, ethical SEO take time and people who offer pay per result has to use black hat tactics in order to bring desired results to get some money out of your pocket.

      Plus the natural system of SERP don’t allow any website to stay on the first page for ever if they don’t continuously work for it, which makes pay per results again very questionable.

      Thanks mam for taking time and going through the post.

  19. Reply

    I completely agreed to what you have written. There is no such magic SEO companies can do to make you on top of Google in one month or so. It is wise to go for a provider who is talking about some genuine numbers/stats.

    Anyways, nice article. Thanks for sharing 🙂

  20. Reply

    I completely agreed to what you have written. There is no such magic SEO companies can do to make you on top of Google in one month or so. It is wise to go for a provider who is talking about some genuine numbers/stats.

    Anyways, nice article. Thanks for sharing 🙂

  21. Reply

    I completely agreed to what you have written. There is no such magic SEO companies can do to make you on top of Google in one month or so. It is wise to go for a provider who is talking about some genuine numbers/stats.

    Anyways, nice article. Thanks for sharing 🙂

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