You can ask from any digital marketer, and they will tell you the same thing – guest posting is a crucial element of search engine optimization. While the benefits of guest posting are often overlooked, various statistics prove otherwise.
According to Optin Monster, every month, over 409 million people view over 20 billion pages! And 77 percent of internet users actively read blogs. And considering that, as per Statista, roughly 50 percent of the world has an internet connection – that is quite a lot of people!
The Most Impactful Benefits of Guest Posting
While there are various benefits of guest posting, I’ll stick to the most crucial ones.
1. Increased Traffic and Page Views
One of the key reasons businesses seek blogger outreach services is to improve their organic traffic. As per Ahrefs, over 53.3 percent of website traffic comes through organic search.
And guest posts tend to improve your organic traffic. Even short-term bursts in traffic can ultimately be beneficial in the long run. Your article or blog post doesn’t have to be an evergreen type of composition that’ll yield residual traffic for months or years to be worth the effort. A concrete guest post can still generate a substantial number of email newsletter sign-ups and click-through if you play your cards right.
Make sure to include relevant backlinks in your article to ensure that the traffic comes back to your site. Not to mention that citations and backlinks on authoritative websites illustrate the business’s credibility – both for site visitors and search engines.
2. Reaching a Wider Audience
Among the most significant benefits of guest posting is the fact that it allows you to leverage the popularity of other websites for the success of your business.
For instance, let’s say you have an apparel store. You can increase your page views by seeking guest posting opportunities on famous fashion blogs like Just Jared, Creative Fashion Glee, The Budget Fashionista, etc. If you are wondering how to find guest bloggers for your niche, all you have to do is conduct online research to identify popular websites that accept guest posts.
Remember, your long-term goal should be to leave a lasting impression so that readers more easily recognize your business in your niche. This improves brand awareness, which will help you when consumers are actively searching for services within your niche.
Also, it is an excellent opportunity to showcase your brand image and values. As per Oberlo, 77 percent of consumers buy from brands they think share the same values.
3. Building Authority
As per Edelman’s research in 2019, 81 percent of consumers report that they only purchase from brands they trust.
And a great source of credibility is the online presence of a business. If your opinions and views are posted on different authoritative websites, internet users view you as a credible source of information and an industry expert.
This increases the chance of a potential customer thinkinhttps://setalks.co/blog/types-of-content/g of your brand when your services’ eventual need arises. Therefore, use a guest posting template and share valuable information with your readers on various websites to improve your brand image.
4. Facilitating the consumer buying journey
All marketers are well-versed in the consumer buying journey. While you might think you are unique, it turns out every consumer goes through similar stages.
As depicted in the chart below, people realize the need for products, search for it, purchase the best option, and then evaluate its post-purchase performance.
Marketers must target consumers at each stage, via different mediums, to ensure that their brand is chosen during the purchase stage. By using authoritative blogs for distributing your branded content, you can boost brand familiarity. This is ideal for targeting during the initial stages of the consumer journey.
Well, because rather than waiting for consumers to come to your business specifically, you relay your brand’s value proposition during their research phase. To realize this benefit, it is imperative to select the topics as well as platforms carefully. You must have a presence where your target audience is.
5. Improved Social Media Presence
According to Statista, there are approximately 3.5 billion users of social media around the globe. Hence, marketers find the platform to be a lucrative medium for targeting their consumers as well. The benefits of guest blogging involve improving your social media presence, as well.
You might be thinking, how can guest posting help with social media? After all, the former uses websites as its medium, right?
It turns out that websites tend to promote their content on various social media platforms to improve their site traffic. The fact that your brand or content is featured in social media helps increase your brand mentions, and subsequently, traffic to your site.
Additionally, most guest blogs have a social media share button embedded in them. This allows readers to share the content on their social media feed directly. Again, this helps in boosting the visibility of your posts within the online audience. This, in turn, helps grow social media following.
So, if you put it all together, guest posting can eventually help in boosting lead generation via your social media accounts. You can say it has quite a snowball effect.
These five benefits of guest posting can be realized easily if you publish the right content on the right platforms.
Guest posting is more than merely writing content and getting it featured on any website you find, instead, in a world where everyone is fighting for a position in consumers’ minds, what you say, how you say it, and whether or not you reach your customer at the right time matters.
As a pro tip, remember to choose websites that are within your niche. Pick topics that are best relevant to your target audience in the current landscape. As long you add value to the website you are blogging to as well as its readers, you are bound to reap the rewards.
At SEtalks, we convince search engines to talk about our client’s businesses. Via our upbeat strategies and innovative techniques, we strengthen the online presence for businesses. We work on the motto “We win only when our clients do.”