This is one of those times of the year when I am packed with so many things professionally and personally, and so it got a bit difficult for me to come up with a detailed and actionable blog post for my readers lately. There are lots of ideas I have with me that I will share later down the line but today I am sharing the problem that my link building team was facing while we were working on our latest projects.
Broken Link Building
One of the major problems they were facing with was not getting enough positive responses. In some campaigns they were getting a response rate of less than 2% which in my opinion is much lower than the market ratio.
One of the major reasons of a low response rate was because they were using a wrong or at least a limited approach towards broken link building.
- You don’t need 100s of broken link opportunities
One of the common ways to find broken link building opportunities is by using broken link building tools and see what websites have broken link building on their website and build a long list accordingly. Many people find tons of resources pages and then use the chrome plugin to see how many broken link a website have.
Once you have the long list, the next step is to reach out to the webmaster and inform them about the problem with alternative links (that most probably contain your desired link).
I am not saying this approach is bad but this is one overused approach and that is why the response rate of using this tactic will be low and success rate will be at its lowest.
Guess what! You don’t need 100s of resource pages link that contain broken link.
Instead, I would prefer finding websites and resources that contain 404 status code (only couple of them) and then put them in to open site explorer to see what websites are linking back to them and then reach out to them using similar templates like this:
Hope you are doing well! I am a fan of your website as a student of law and while going through different pages of it I see that you are linking back to website [URL] that talks about student loans.
I was thrilled by the resource but unfortunately it is appearing as a 404 page (page not found). Since I have recently researched about student loan process, I can suggest some alternate resource to it if you like!
Please let me know and I will send you some alternates that you can use on your website for your users (like me) to have a trouble free experience.
Once again, you are a doing a phenomenal job on your website!
There are two important things to consider in the above given email template:
- It encourages users to hit the reply button. This will help you increase your response rate to a greater extent.
- It didn’t offer the solution right away. This is important not to offer the solutions right away and this way you can qualify your prospects to the next stage. Thus, the response rate will be high!
Again, the idea is to find few resources that contains 404 links and tap their link profile to get 100s of link opportunities for your website.
- Look in to competitor’s News
I got this technique from Kristi Hiens and honestly while I was trying this technique I never expected the response rate to be that incredible. The idea is to simply subscribe to competitor’s newsletters and other press release websites where they can possibly update any news about their businesses. The good way to keep a track is via Google Alerts or Mention.com so that you get an update whenever they update anything about their business.
In most competitive niches businesses starts and closes every day and if you know that any of your competitor is running out of business or changing their business model for any reason, this can try out to be a great opportunity to hack their links and build some new links for your business.
I was working for a very powerful brand called “Logo Design Guru” and they are in the custom logo design market for years but few years back they changed their business model and moved in to the logo competition industry (crowdsourcing).
If you are in the custom logo design industry, simply put their URL in open site explorer and see how many websites are linking to them with a keyword “customer logo design” and related keyword and make an excel sheet of potential prospects.
The next step is to reach out to them and let the website or bloggers (linking to your competitors) know that they have changed their business model so it’s not relevant for the targeted audience and they ideally should change the link to your website (if you offer custom logo design).
In order to increase the success rate, offer some special prices for a limited time. #Protip
This is the template you can possibly use!
Hope you are doing well! I am writing this email to tell you that your blog is an amazing resource for the design professionals and industry as a whole, great insight!
I was going through some old blog posts in which you mentioned (company name) as a customer logo design websites but I was looking in to them and they have changed their business model to crowdsourcing.
I personally believe this is creating a misunderstanding. There are many other good websites that offer custom logo designs (including us [URL]) so I thought to let you know so that you can change it accordingly.
Let me know if need more information regarding this!
Since there is a big war between customer logo designers and websites that offer crowdsourcing. You can also use that touch to make links in your favor.
- Topic Related Broken Links
If you have a blog post or a white paper talking about any specific topic, tweaking this basic broken link building idea can get you the best kind of links, which means links from within the content. Another reason why these kinds of links are important is because they can also offer you referral traffic that can convert potential visitors in to links as well.
I love this survey tool and the main reason is because it’s well coded so it doesn’t slow down your website speed. The idea is to make an excel sheet of all the blogs that are talking about survey tools and see if they are linking to the tool that is either outdated or retired.
Remember: Here we are talking about blog posts only, as we are aiming links from within the content.
Once you have the list of blog posts that contain links to any outdated or expired tool the next step is same. Extract their contact details and reach out to them by sending personalized email.
If I would be in a situation, I would have used this or similar template.
Hope you are doing well! I am a regular reader of your blog and you might have noticed me in the comment section of your recent post. I personally found your blog posts very insightful.
I was going through some of your previous articles and noticed this post in which you are talking about survey tools [URL]. Resource (or one of the resources) you discussed in the post is expired and at our company we have built a similar tool that works more efficiently as compared to the one mentioned.
I would love if consider checking this out here [URL]. If you want I can give you the 15 days premium access to it.
Please let me know if you are interested.
Looking forward to hear from you!
Again, two things to consider here:
- Offer something special – This will allow bloggers to feel important plus this is a silent way of saying, you are important to us.
- Technically, you didn’t ask for link but you give him another resource that is more efficient and valuable for his audience.
This way they will reply back to you and if they will be really interested, chances are they will link to you within that post.
I discussed three ideas here but there are many more ideas and all you have to do is to think a little out of the box and link will be yours.
Next time, when you are trying broken link building as your link building strategy, try to think a little out of the box to trap 1000s of opportunities for you without putting too much effort in to research.