What to consider while creating a GREAT landing page for Start-up?

  • April 26, 2013
  • SEO
18 Comments

“The best launch is if you have a product that other people like using so much that they tell other people about it.”

With each passing day number of start-ups born and die in the world of internet through online marketing channels. It has become very easy for small business to reach out on an international level while investing quite less relatively.

In the online medium, all a start-up need to get started is a website but for a great launch one need to do something special to attract the targeted audience and gather a community even before the start-up launch like Hipster who got 10,000 subscribers even before the launch of the start-up itself.

Aside from having the fundamental marketing plan there are few more things that a website landing page should have in order to boost the interest of your visitors and motivate them to take desired actions which may be subscribing your website, share the word out or more.

Here are the few important things that a start-up website’s launch/landing page should have in order to make their campaign break-free.

A Clear Value Proposition:

For any start-up, a clear value proposition is always needed as this will allow people to know what you are up to and how can help them to solve their problems if they choose to be with you.

This never means that you have to discuss the ultimate idea of why you came up with this idea, how it is going to help your targeted audience and what is as different when compared to the market but instead you should try to rather have a single line more likely known as your brand slogan, that tells people about what they should expect from you.

This one liner by Strip is a finest example of a clear value proposition.

example of clear value preposition

Clean and Attractive Call to Action

This is yet another primary thing that walks hand in hand along with the clear proposition. The idea is to create a clear, attractive and simple call to action that let people perform desired action instead of getting distracted with lumps of information available on the same page

Call to Action

A  landing page of the start-up should designed to make a prospective user to take actions, so try to have a design that contain less or no distractions so that user can easily perform their action and move forward.

Align your website message with your offline promise

We are living in the era of inbound marketing which clearly means that a user who is landing on your website can be the fruit of your off-page efforts which can be a review, a guest post or may be referral link of your website in a blog post or on in content on their website.

The idea is to understand the fact that they are coming through source so they already have drawn some image of yours in their mind before even landing on the page and apparently it is very critical to understand their expectations and align the website message according to their expectation.

Use Images Wisely

Images are great on the landing page in contrast with text but there are certain rules that one should follow when using images on the launch page of any start-up.

Never use too large images on the page that eat up all the space for the text instead it’s better to use images that can work as an eye candy for users and encourage them to perform desired actions. It is also important for an image to be simple and clean instead of making it complex for users to understand the purpose of it on the page.

Try to use caption of the image as this the most readable content after the page heading.

Association with Big Fishes

This is no hidden news that you are a start-up so there is NO harm in displaying your association with the BIG fishes in the sea. Brand validation gives visitors and users a level of comfort that they are associating with someone who is directly or indirectly associated with most trusted brands in the sphere.

Brand Validation

SEOmoz is one of the perfect brands who display the list of companies who love them and have a brand value in the market within their specific niche.

Coming up with a start-up is easy but doing something that help you to build a community even before the launch needs lot of efforts and a viral landing page is one of them that your audience would love and share within their circles.

Above are few of the most needed items for a great landing page, do you have any other idea that one should consider to include on a launching page of a start-up?

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18 Comments
  1. Reply

    Also an excellent point. Makes a lot of sense.

    I’d venture to say that simple logos of well-known companies would convert better than testimonials anyway (Fiverr fakes or not). 😉

    Regardless, would be interesting to put them head-to-head in a split test for a lot of different startups and see if Testimonials won for any of them. I’d hypothesize that the “big fish” logos would win out by a large margin.

    • Reply

      My Point exactly! I am glad that you like the post! 🙂

  2. Reply

    Also an excellent point. Makes a lot of sense.

    I’d venture to say that simple logos of well-known companies would convert better than testimonials anyway (Fiverr fakes or not). 😉

    Regardless, would be interesting to put them head-to-head in a split test for a lot of different startups and see if Testimonials won for any of them. I’d hypothesize that the “big fish” logos would win out by a large margin.

    • Reply

      My Point exactly! I am glad that you like the post! 🙂

  3. Reply

    Also an excellent point. Makes a lot of sense.

    I’d venture to say that simple logos of well-known companies would convert better than testimonials anyway (Fiverr fakes or not). 😉

    Regardless, would be interesting to put them head-to-head in a split test for a lot of different startups and see if Testimonials won for any of them. I’d hypothesize that the “big fish” logos would win out by a large margin.

    • Reply

      My Point exactly! I am glad that you like the post! 🙂

  4. Reply

    @Norman – Great question. Personally, I’ve always thought of client testimonials as a “nice-to-have” – they tend to take up more space than customer logos, and take more time to engage with. It’s always been my practice to add testimonials if I can – but if they overcrowd or clutter the page, I pass them off to another sub-page.

    Either way, they fall into the same category as client logos or press mentions – “social proof.” All are about the prospect saying “I know these people, and they endorse the product…so it must be good.” So it seems to me that as long as you have some sort of social proof on your page, you should be better off.

    Which social proof should you use? That’s a question for split-testing. 🙂

    • Reply

      Thanks for the detailed comment Kipp but the reason why i didn’t include the testimonial is the fact that it’s easy to cheat… i mean a new company that have taken the control for like few months and they have tons and tons of testimonials…I mean $5 of Fiverr can give you a great testimonial…

      I think association with the Big fishes is a better idea as its difficult to cheat!

      Just what i thought about the subject…

  5. Reply

    @Norman – Great question. Personally, I’ve always thought of client testimonials as a “nice-to-have” – they tend to take up more space than customer logos, and take more time to engage with. It’s always been my practice to add testimonials if I can – but if they overcrowd or clutter the page, I pass them off to another sub-page.

    Either way, they fall into the same category as client logos or press mentions – “social proof.” All are about the prospect saying “I know these people, and they endorse the product…so it must be good.” So it seems to me that as long as you have some sort of social proof on your page, you should be better off.

    Which social proof should you use? That’s a question for split-testing. 🙂

    • Reply

      Thanks for the detailed comment Kipp but the reason why i didn’t include the testimonial is the fact that it’s easy to cheat… i mean a new company that have taken the control for like few months and they have tons and tons of testimonials…I mean $5 of Fiverr can give you a great testimonial…

      I think association with the Big fishes is a better idea as its difficult to cheat!

      Just what i thought about the subject…

  6. Reply

    @Norman – Great question. Personally, I’ve always thought of client testimonials as a “nice-to-have” – they tend to take up more space than customer logos, and take more time to engage with. It’s always been my practice to add testimonials if I can – but if they overcrowd or clutter the page, I pass them off to another sub-page.

    Either way, they fall into the same category as client logos or press mentions – “social proof.” All are about the prospect saying “I know these people, and they endorse the product…so it must be good.” So it seems to me that as long as you have some sort of social proof on your page, you should be better off.

    Which social proof should you use? That’s a question for split-testing. 🙂

    • Reply

      Thanks for the detailed comment Kipp but the reason why i didn’t include the testimonial is the fact that it’s easy to cheat… i mean a new company that have taken the control for like few months and they have tons and tons of testimonials…I mean $5 of Fiverr can give you a great testimonial…

      I think association with the Big fishes is a better idea as its difficult to cheat!

      Just what i thought about the subject…

    • AvatarNoman Ali
    • April 26, 2013
    Reply

    What about user feedback or client testimonials?

    • AvatarNoman Ali
    • April 26, 2013
    Reply

    What about user feedback or client testimonials?

    • AvatarNoman Ali
    • April 26, 2013
    Reply

    What about user feedback or client testimonials?

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