Youtube in 2019:
Yayyy! I am being featured on YouTube. (Only a millennial can understand this.)
Giggles never seem to end any time sooner. In Michelle Tanner’s way, we can say “YouTube! You got it, dude.”
A wave of excitement touches the skylines when you get to know, 1.9 billion users are active on YouTube, monthly.
It is justified to say, millennials have found their new digital home. With 96% of the next generation consuming YouTube content, this is the go-to place for everyone and anyone. They are glued to YouTube for fun, to gain a valuable chunk of knowledge and to learn a new skill.
The digital Frisbee is going too fast and trusts me, it is hard to catch now.
Do you know, YouTube has been labeled as the de-facto launchpad for businesses, brands, celebrities, and famous personalities?
Generally speaking, there are endless opportunities for success available for anyone who has the right tactics to harness the potential of this platform.
YouTube is going big!
After Netflix, YouTube is the world’s next preferred online video-viewing source. It boasts 2 billion monthly users and more than 60 billion hours’ worth of video views per month.
So it’s no wonder that YouTube has become the second-largest search engine after Google. In fact, it is also the second-largest social media channel, after Facebook.
Kudos to YouTube for claiming a never-ending list of subscribers
From comedians to stylists to vloggers, people from every niche have come on board. Names like PewDiePie have Ryan Kaji (a.k.a. Ryan’s World or Ryan ToysReview) became famous thanks to Youtube. Racking up millions of subscribers over the years, they focus on forming a personal relationship with their fans.
But it’s not only people who are turning to YouTube. Brands and businesses are entering the realm of YouTube with full force. They are making efforts to broaden their marketing campaigns by creating their own YouTube channels.
Why is YouTube so successful?
Not surprisingly, YouTube continues to grow as a media outlet. It has helped numerous brands scale their businesses.
Here are some reasons why brands are directing their efforts to incorporate YouTube in their video marketing campaigns.
YouTube is the future of entertainment
A recent study of the YouTube Age Demographics by Hubspot has clearly shown that over 90% of American viewers, ages 18-44, watch videos on YouTube. But the main focus is on Gen Z and Millennials.
According to Emarketer, the coming generations have significantly increased YouTube usage. As these individuals grow, they will continue to utilize this platform.
Wide variety of content
People typically use YouTube to learn how to do something new or learn about something they’re interested in. The idea that ordinary individuals make content for a wide audience has attracted millions of viewers as well as creators.
And the availability and accessibility of unique content from all over the world make it even more likable. But above all, there is a wide variety of new content and topics for everyone, no matter what they are in search of.
Provides additional value to current customers
For many companies, having a YouTube channel is a way to be more ‘human’ to their consumers. Instead of merely focusing on selling a product, this is an opportunity for them to provide a whole new set of services.
You can’t deny the popularity of YouTube. Sephora has made a whole community just to get the attention of more people. By filling out a form on their community page, you can participate in the race of getting appeared on Sephora’s YouTube channel.
Isn’t it massive?
The cosmetics brand Sephora uploads new content almost daily, whether it’s describing how to use a new product, how-to videos, or providing additional information about beauty, health care, tips, etc.
The fact that they spend a considerable amount of time and money to relate to their customers makes it an even better brand.
Extend the brand image through influencers
Often, brands team up with ordinary people who already have a strong presence on YouTube relevant to their niche. They spotlight particular products, whether it’s makeup, clothes, electronics, household items, etc. So when the brand takes on others beside company representatives to promote their brand image, consumers find it more believable. It enhances the authenticity of the product description and reviews.
But just like social media influencer marketing campaigns, YouTube marketing campaigns allow brands to bolster their marketing goals. By increasing exposure to large audiences, YouTube helps expand brand awareness, drive sales, solidify brand identity, etc. more effectively.
For example, Birchbox collaborated with countless beauty vloggers to help build up its channel, while Hallmark partnered with lifestyle vloggers Wah & Weylie (creators of WahlieTV).
Interact with your consumers
According to broadbandsearch.net, the average visitor spends about 40 minutes on YouTube. And since so many people are using YouTube every day, it only makes sense for businesses to interact with consumers on this site alongside other social media platforms.
Brands can share the news with their audience easily, boost their visibility, enhance engagement, communicate with consumers, and get their feedback, all on YouTube.
Better ad campaigns
Research shows that YouTube mobile ads receive a viewer’s attention 83% of the time, while TV ads average about 45%. This is often because TV ads are boring or long enough to use as a bathroom break, switch channels, or grab a snack. Moreover, 95% of YouTube ads are audible as comparison 15% of Facebook video ads are audible.
Adidas realized these shortcomings. As the official sponsor of the Champions League, it created a fun and entertaining concept aimed at football-obsessed teens. With most of them already using YouTube, it was simple to tap into the potential of YouTube. They created Adidas ‘Gamedayplus’ series featuring recognized football clubs and players. The campaign saw a 65% increase in organic views and 315,000 new subscribers.
Reignites interest in a product
Many times brands need to get creative when records show a drop in sales or dwindling interest. Finding new ways to reconnect with the audience is essential. And YouTube has the solution.
With the help of keyword research and demographic analysis, brands can showcase their products in innovative ways. This also opens up to a whole new audience, a great way to grow the business.
Sarson’s was able to do all this and more with its video marketing campaign. To ignite interest in vinegar, the company highlighted ways in which vinegar could be used corresponding to the latest trends. It focused on short-form content before delivering longer versions.
A 541% growth in inbound website traffic was proof of an effective campaign. Moreover, it served as a way of making more people aware of the brand and ways to use the product.
YouTube at the end of 2019
As 2019 draws to a close, a decade’s worth of technology enters a new era. The same can be said for YouTube.
While the central theme will still be providing a platform where people can shoot, edit, and upload videos, a few new features are just emerging. It now includes status updates, polls, sharing links, and sharing videos on the Community Tab. Besides this, people can add contacts and share videos directly with them or shoot a short video in the form of a reel, YouTube’s new story format.
Mainly, YouTube is taking creators towards another direction- better engagement and content strategy. It’s no longer just about producing and uploading videos. YouTube is now focusing more on creating a relationship between the content creator and the people in order to:
- Promote an audience that cares.
- Create an audience that wants to consume content
- Keep people engaged in other ways than just videos, such as photos, reels, polls, live streams, text, etc.
YouTube is one of the fastest-growing platforms. Businesses are aiming at creating memorable, quick interactions through videos. And in this era, the best platform available is YouTube. 62% of companies have already chosen this route.
But building your company’s presence on YouTube is not enough. It’s a saturated platform, so:
- Find a niche that makes you different from all the others on YouTube.
- Make sure to keep the content organized and showcase your company correctly by customizing your channel’s looks.
With the aid of affordable video creation technology and cost-effective distribution systems, anyone can upload content from anywhere. More importantly, brands need to build a strong YouTube presence.
Therefore, they must track and analyze your target audience, and above all, find out if they actually watch your content. That way, you can utilize your time and resources in creating content that your audience wants to watch.
Content Marketing generates 3x the leads of outbound marketing. It gives credibility to your brand. Looking for more leads and brand credibility using our contact creating help, contact us today!